In special episode 75 of the Inside Google Ads podcast, host Jyll Saskin Gales tackles a common question for small business owners: is it still possible to achieve good results with a limited budget in Google Ads? While it's becoming more challenging each year, Jyll maintains that it's absolutely achievable with the right strategies. Drawing from her insights shared during a webinar for Main Street ROI, Jyll outlines five crucial steps to maximize your return on a small Google Ads investment. She also offers a realistic perspective on when Google Ads might not be the best fit for your current business stage. Tune in to learn how to make every dollar count!
Key topics discussed in this episode:

• Why a solid data foundation (conversion tracking, audience lists, account linking) is essential for small budgets.
• The importance of starting with a Search campaign and ensuring sufficient budget for at least 10 clicks per day.
• How to leverage micro-conversions to provide enough data for Smart bidding algorithms.
• Utilizing audience targeting to narrow down your reach and improve ad efficiency.
• The critical role of compelling and human-centric ad creative in standing out from competitors.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode75
Google Ads Coaching
Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode75
Inside Google Ads course
Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask me your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode75
Read more about this topic on Jyll's Google Ads Blog
- Conquering Google Ads with a Low Budget: 12 Tips for Small Businesses: https://learn.jyll.ca/blog/conquering-google-ads-with-a-low-budget-12-tips-for-small-businesses?utm_source=podcast&utm_medium=referral&utm_campaign=episode75
- Should Small Businesses Use Smart Bidding in Google Ads? https://learn.jyll.ca/blog/should-small-businesses-use-smart-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode75
- What you need to know about micro-conversions in Google Ads: https://learn.jyll.ca/blog/what-you-need-to-know-about-micro-conversions-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode75
Find Jyll on social media
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