Sports fandom is evolving -- and fast. Jeff Koloski, LEK partner in media and entertainment practice, talks with Alex Evans. a partner with LEK Consulting, and Jeff McQueen, also a partner (together, they lead LEK's sports and live entertainment practice, working with leaders across the sports industry, from leagues to teams to investors to service providers). They break down exclusive insights from L.E.K. Consulting’s in-depth sports survey to reveal how changing fan behaviors, shifting demographics, and media innovation are transforming the entire ecosystem.

From the rise of women’s sports to the disruption of traditional media rights and the surge in private equity interest, the panel explores what’s driving the next era of growth, and what it means for leagues, teams, broadcasters, investors, and brands.

Key Themes Covered:

• The evolution of fandom: Who's watching, and how it’s changing
• Youth-driven consumption shifts: Highlights, gaming, and social media over live games
• The rise of women’s sports: Demographics, investment, and momentum
• Local vs. national dynamics: Why the NFL and MLB still shine locally
• Disruption in media rights: The fall of RSNs and the rise of streaming
• Private equity’s growing role and the long-term opportunity in youth sports
• Outlook for MLS vs. international leagues, especially post-World Cup