#TrueNorth Podcast | Ravi Kurani, CEO of Sutro, joins IpX’s Brandy Taylor to discuss the journey of starting a startup company and the importance of data-driven decisions. He emphasizes the need to adapt business processes over time and identifies the confirmation loop as a crucial factor. Ravi shares insights into the evolution of Sutro's structure and goals, the utilization of data in decision-making, and the broader applications of their technology. He also highlights the significance of customer interviews and leadership support. Together they explore how Sutro's technology can extend beyond swimming pools to address more significant global challenges in agriculture, cooling towers, and drinking water.
Watch this episode on YouTube.
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