Branding vs Sales Campaigns When Starting a New Business?

Jandre de Beer - How to Build a Better Business

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1M ago 13:51

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When launching a new business, should your budget go to branding or sales? This video breaks down the difference between awareness and sales campaigns, and which is the smarter move when you're just starting out. You'll learn how branding affects your CPA, when to shift your focus from conversions to reputation, and how to create a hybrid strategy that funds your long-term brand while securing short-term revenue. Plus, discover advanced ad structuring tips to build a loyal audience over time.🤔 Who Am I?Hi, I'm Jandre, founder of V8 Media! We've worked with over 500 businesses since 2018 and generated nearly 1.4 billion in sales. Through our experience investing in and scaling multiple businesses, I've discovered key insights about brand positioning and marketing efficiency that I'm excited to share with you.⏱ Timestamps:0:00 - Branding vs Sales Campaigns Intro0:39 - Branding vs Sales: What's the Right Approach?1:23 - Understanding Branding and Brand Reputation3:13 - How Branding Affects Your CPA4:18 - Awareness vs Sales Campaigns Explained6:07 - Cost and Targeting Differences in Ad Objectives7:11 - Branding is a Long-Term Strategy8:36 - Visualizing the ROI Over Time9:34 - Reinventing Your Brand with Sales Revenue10:29 - Final Advice on Campaign Structure11:14 - Advanced Campaign Structuring Hack11:52 - Targeting Strategy for Awareness Ads12:41 - Parallel Campaign Strategy for Growth🔎 Hashtags#BrandingVsSales #MarketingStrategy #StartupTips #DigitalMarketing #PerformanceMarketing #FacebookAds #GoogleAds #TikTokAds #CPAReduction #BrandReputation #SalesFunnels #StartupMarketing #BootstrappingTips #AwarenessCampaigns #SalesCampaigns #EcommerceMarketing #AdStrategy #MarketingFunnel #OnlineBusinessGrowth #SmallBusinessTips🔎 Related Searches:how to choose between branding and saleswhat is better for startups: branding or saleshow to structure ad campaigns for new businessbranding vs direct response marketingbest Facebook ad strategy for new businessesshould startups focus on brandinghow to lower CPA with brandingsales campaign strategy for small businesseshow to reinvest ad revenue for growthbranding strategy for ecommerce startupsawareness vs conversion campaignbeginner ad strategy Facebook and Google🔑 Keywords:branding, sales campaigns, awareness ads, CPA, cost per acquisition, ROAS, Facebook Ads, TikTok Ads, Google Ads, startup marketing, business growth, brand reputation, digital advertising, sales conversions, ecommerce strategy, paid traffic, ad funnel, campaign structure, marketing efficiency, ad budget allocation

116 episodes

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