In this insightful episode of the John Kitchens Coach Podcast, John sits down with Jack Perry, co-founder of The Perry Group, one of the fastest-growing real estate teams in Utah. Jack shares his journey from pastoring churches to leading a 175-agent team alongside his two sons—and how creating a culture of high standards, accountability, and authentic leadership has driven massive success.

They explore how Jack leverages leadership through vulnerability, how ego almost got in the way of scaling, and why letting go was the key to leveling up. From social media authenticity to systems and structure, this conversation reveals the foundational pieces behind building a lasting real estate empire.

• The importance of letting go of ego to scale leadership

• How to maintain culture and personal connection in a large team

• Why building systems early is essential for sustainable growth

• Creative ways to onboard and integrate agents into your culture

• The role of family dynamics in running a high-performance team

• Tips for balancing authenticity, humor, and brand building on social media

• Navigating market changes by staying adaptable and mission-driven

• Leadership through vulnerability and authenticity: Jack Perry shares how embracing transparency, admitting mistakes, and letting go of ego have been key to creating trust and long-term growth in his real estate organization.

• From pastoring to powerhouse real estate team: Jack reflects on how his 28 years as a pastor laid the foundation for his people-first leadership style, which now fuels The Perry Group’s success.

• The secret to scaling without losing culture: As The Perry Group grew from a few agents to over 175+, Jack reveals how culture was preserved through intentional leadership, clear communication, and simple systems like top-10 recognition and team-wide accountability.

• Letting go to grow: One of Jack’s biggest lessons was learning to release control and empower others, especially his sons, to make decisions and lead independently.

• Creating meaningful team connection: From Slack channel check-ins to in-person tubing events, Jack shares how The Perry Group ensures new agents quickly feel connected and valued.

• Staying hungry in a hot market: Despite Utah’s booming economy, Jack remains focused on pushing agents to improve, leveraging internal competition and big-picture thinking to avoid complacency.

• The power of diverse leadership: With himself and his sons each bringing radically different strengths to the table, Jack explains why embracing those differences has accelerated their collective success.

• Connect with John: johnkitchens.coach

• Learn more about Jack Perry: @jackperryhomes

“People don’t buy coaching—they buy the coach. People don’t join teams—they join the leadership.” — John Kitchens

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