Manage episode 517504784 series 3297474
In this powerful episode of The John Kitchens Coach Podcast, John Kitchens sits down with AI strategist and industry innovator Nick Krem to uncover how the AI-powered consumer is changing the real estate landscape faster than ever before.
From Google's evolving search behavior to ChatGPT and Zillow integration, Nick breaks down how consumers are becoming more informed, more confident, and in many cases—believe they know more than their real estate agent. The two dive deep into how agents can adapt, build authority, and stay relevant in an era where technology knows the answers before the conversation even begins.
This is a must-listen for every agent, team leader, and brokerage owner ready to future-proof their business in a world driven by AI and consumer intelligence.
Key Topics Covered The Rise of the AI-Powered ConsumerWhy the #1 consumer complaint is now "I know more than my agent"
How ChatGPT, Google, and Zillow integrations are shaping buyer and seller behavior
What agents must understand about the consumer mindset shift
How Answer the Public reveals what your clients are asking online
Why SEO isn't dead—it's the foundation for AI-driven visibility
The power of "digital density" and how to dominate your market through keyword intent
How the "AI agent" device (created by Sam Altman & Jony Ive) will change daily life
What happens when AI becomes your consumer's full-time collaborator
How this new wave will transform how buyers find and choose their real estate agent
Why emotional intelligence (EQ) will be the defining skill of future leaders
How to use AI as a thought partner—not a replacement for critical thinking
The power of mindfulness, discernment, and self-awareness in the AI era
Why most brokerages are creating AI tool addiction instead of collaboration
The blueprint for fostering a culture of AI collaboration
How to use AI to make people better—not replace them
Questions to ask clients to identify if they're using AI in their home search
How to position yourself as a trusted advisor, not just an agent
Branding yourself in the AI world: expertise, niche, and authority
Krem.AI – The #1 Institute for AI Certification in Real Estate
AnswerThePublic.com – Keyword and content search research tool
The AI-Driven Leader by Jeff Woods – Recommended reading for real estate leaders
CoachKitchens.AI – Custom GPT tools and frameworks for agents and team leaders
Huzi.AI – Eric Post's AI platform for real estate professionals
HoneyBadgerNation.com – Training, events, and resources for top agents
Artificial Intelligence won't replace agents—but agents who use AI will replace those who don't. The real threat isn't the technology itself—it's the AI-powered consumer who expects faster answers, higher trust, and more expertise than ever before.
As Nick Krem put it:
"AI isn't coming for your job—it's coming for your excuses."
The future belongs to agents who can combine AI efficiency with human connection and leadership clarity.
Connect with Us:- Instagram: @johnkitchenscoach
- LinkedIn: @johnkitchenscoach
- Facebook: @johnkitchenscoach
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