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Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs

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Manage episode 443063162 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data.

In this episode, we discuss:

  • Why you should think about measurement rather than attribution
  • Three functions you should consider when building your tech stack
  • Properly planning and executing your measurement strategy

Dive in:

[06:44] Effective measurement improves strategy and efficiency consistently.

[10:16] Data aggregation is essential for comprehensive performance reports.

[15:22] Brands need simplified tech, visibility into individual outcomes.

[16:56] Unified, accurate analytics are essential for business decisions.

[19:44] Constant attention needed for evolving analytics strategy.

[25:49] Insider Tips from JJ!

Find the notes here: https://keepopt.com/224

Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

260 episodes

Artwork
iconShare
 
Manage episode 443063162 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data.

In this episode, we discuss:

  • Why you should think about measurement rather than attribution
  • Three functions you should consider when building your tech stack
  • Properly planning and executing your measurement strategy

Dive in:

[06:44] Effective measurement improves strategy and efficiency consistently.

[10:16] Data aggregation is essential for comprehensive performance reports.

[15:22] Brands need simplified tech, visibility into individual outcomes.

[16:56] Unified, accurate analytics are essential for business decisions.

[19:44] Constant attention needed for evolving analytics strategy.

[25:49] Insider Tips from JJ!

Find the notes here: https://keepopt.com/224

Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

260 episodes

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