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Content Marketing: Elevating Your Content Strategy with More Than Just Copy with Irem Isik, Storyly

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Manage episode 453534724 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Irem Isik is Head of Marketing at Storyly where they’re all about helping you get the right content into the right places on the buyer journey – from discoverability to post purchase. Irem also spent most of the 2010s working at huge consumer facing brands in the CPG space – like Lipton’s Tea, Wall’s Ice cream and Nestle!

In this episode, we discuss:

  • Why you need to embrace different content formats
  • Personalization of content
  • Customer research and customer-centricity
  • The role of technology in content marketing

Dive in:

[03:33] Content marketing focuses on customer engagement, sales.

[07:21] Repurpose content considering customer intent and format.

[11:27] Miss rich research in B2C, customer engagement vital.

[14:00] Content positioning varies across web and mobile.

[18:55] Stradivarius excels in engaging, native video content.

[20:46] Insider Tips from Irem!

Find the notes here: https://keepopt.com/233

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

261 episodes

Artwork
iconShare
 
Manage episode 453534724 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Irem Isik is Head of Marketing at Storyly where they’re all about helping you get the right content into the right places on the buyer journey – from discoverability to post purchase. Irem also spent most of the 2010s working at huge consumer facing brands in the CPG space – like Lipton’s Tea, Wall’s Ice cream and Nestle!

In this episode, we discuss:

  • Why you need to embrace different content formats
  • Personalization of content
  • Customer research and customer-centricity
  • The role of technology in content marketing

Dive in:

[03:33] Content marketing focuses on customer engagement, sales.

[07:21] Repurpose content considering customer intent and format.

[11:27] Miss rich research in B2C, customer engagement vital.

[14:00] Content positioning varies across web and mobile.

[18:55] Stradivarius excels in engaging, native video content.

[20:46] Insider Tips from Irem!

Find the notes here: https://keepopt.com/233

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

261 episodes

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