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Customer Retention: Turn Unboxing Into a Marketing Channel & Keep Customers Coming Back with Mollie Woolnough-Rai, Penny Black

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Manage episode 472125958 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Mollie Woolnough-Rai is the Senior Marketing Manager at post-purchase specialists Penny Black. For over 6+ years she’s been focused on helping DTC brands find the best ways to build CTLV and long-term, sustainable revenue.

In this episode, we discuss:

  • The secret to turning unboxing into a powerful marketing tool 🎁
  • Why the post-purchase experience matters more than you think 📦
  • How personalized packaging can drive repeat sales & brand loyalty 🔑
  • The game-changing way to blend digital marketing with physical touchpoints 📲

Dive in:

[03:14] Retail roots to content strategy.

[06:37] Rethinking customer retention strategies.

[10:45] Optimizing first impressions for conversion.

[13:49] Blending traditional sales with modern tech.

[18:50] Skincare unboxing: enhanced customer experience.

[22:45] "Enhancing Post-Purchase Communication"

[23:49] Klaviyo integration for enhanced email personalization.

[26:20] Insider Tips from Mollie!

Find the notes here: https://keepopt.com/248

Get your Personalised Retention Playbook from YOCTO >>> https://keepopt.com/yocto

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

260 episodes

Artwork
iconShare
 
Manage episode 472125958 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Mollie Woolnough-Rai is the Senior Marketing Manager at post-purchase specialists Penny Black. For over 6+ years she’s been focused on helping DTC brands find the best ways to build CTLV and long-term, sustainable revenue.

In this episode, we discuss:

  • The secret to turning unboxing into a powerful marketing tool 🎁
  • Why the post-purchase experience matters more than you think 📦
  • How personalized packaging can drive repeat sales & brand loyalty 🔑
  • The game-changing way to blend digital marketing with physical touchpoints 📲

Dive in:

[03:14] Retail roots to content strategy.

[06:37] Rethinking customer retention strategies.

[10:45] Optimizing first impressions for conversion.

[13:49] Blending traditional sales with modern tech.

[18:50] Skincare unboxing: enhanced customer experience.

[22:45] "Enhancing Post-Purchase Communication"

[23:49] Klaviyo integration for enhanced email personalization.

[26:20] Insider Tips from Mollie!

Find the notes here: https://keepopt.com/248

Get your Personalised Retention Playbook from YOCTO >>> https://keepopt.com/yocto

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

260 episodes

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