Mollie Woolnough-Rai is the Senior Marketing Manager at post-purchase specialists Penny Black. For over 6+ years she’s been focused on helping DTC brands find the best ways to build CTLV and long-term, sustainable revenue.

In this episode, we discuss:

• The secret to turning unboxing into a powerful marketing tool 🎁
• Why the post-purchase experience matters more than you think 📦
• How personalized packaging can drive repeat sales & brand loyalty 🔑
• The game-changing way to blend digital marketing with physical touchpoints 📲

Dive in:

[03:14] Retail roots to content strategy.

[06:37] Rethinking customer retention strategies.

[10:45] Optimizing first impressions for conversion.

[13:49] Blending traditional sales with modern tech.

[18:50] Skincare unboxing: enhanced customer experience.

[22:45] "Enhancing Post-Purchase Communication"

[23:49] Klaviyo integration for enhanced email personalization.

[26:20] Insider Tips from Mollie!

Find the notes here: https://keepopt.com/248

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**** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor
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