Nikki Lindgren is the founder of Pennock - The Nimble Growth Agency, and a specialist in building growth for 7-figure beauty and lifestyle DTC brands.

In this episode, we discuss:

• How to decode your ad performance with smarter metrics like MER
• Why Advantage Plus Shopping is the go-to strategy for scaling campaigns
• The secret to creating winning Meta ad assets without burnout
• A simple test to decide between lead-gen campaigns and direct sales ads

[03:43] Brands prioritize profitability and efficient ad strategies now.

[09:08] Focus on MER, simplified structures, machine learning.

[13:17] New assets required based on amount of spend.

[16:24] Initial clients had own creatives; provided strategy.

[17:54] Testing lead generation versus direct conversion campaigns.

[22:42] Insider Tips from Nikki!

Find the notes here: https://keepopt.com/240

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