Janis Thomas is the Managing Director at Look Fabulous Forever, an innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, which they’re serving via a Magento site.

Founded in 2013, Janis has been driving the growth strategy for over 4 years, they’re currently doing millions a year, and working towards double figure millions.

In this episode, we discuss:

• How Look Fabulous Forever creates Meta Ads in-house that resonate with their audience
• The secret to building a lean, high-impact in-house creative team
• Why experimentation is the key to digital advertising success
• How tailoring ads to unique customer needs can unlock new markets

Dive in:

[07:19] Agency handles account admin; brand manages budgets.

[09:57] Increased creative volume reduces fatigue, boosts performance.

[15:42] Community self-runs, shares content; fosters discussions, UGC.

[17:27] Creative processes have become more streamlined, inclusive.

[21:53] How is in-house sign-off process managed?

[25:27] Experimentation is crucial for continuous marketing success.

[29:08] Insider Tips from Janis!

Find the notes here: https://keepopt.com/239

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