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Meta Ads: Top 5 Meta Ads Mistakes to Avoid with Aggie Meroni, White Bee Digital

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Manage episode 465018069 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale.

That means she gets to see into the Meta Ads accounts of 100s of brands each year, when she sees several errors crop up time and time again.

In this episode, we discuss:

  • Why outdated targeting methods could be costing you conversions
  • The hidden risks of relying solely on dynamic catalog ads
  • How your messaging might be sabotaging your Meta ad success
  • The #1 budgeting mistake that’s crippling your campaigns
  • Sneaky Meta settings that could be derailing your ads without you knowing

Dive in:

[05:02] Effectiveness of ad targeting strategies.

[09:57] Dynamic catalog ads: missed opportunities.

[11:03] Separate catalog and creative ads.

[16:29] Simplifying ad content approaches.

[18:06] Stagger launches for better optimisation.

[23:35] Ad copy disruption alert.

[25:37] Convincing stakeholders in ad strategy.

[28:49] Insider Tips from Aggie!

Find the notes here: https://keepopt.com/242

Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

260 episodes

Artwork
iconShare
 
Manage episode 465018069 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale.

That means she gets to see into the Meta Ads accounts of 100s of brands each year, when she sees several errors crop up time and time again.

In this episode, we discuss:

  • Why outdated targeting methods could be costing you conversions
  • The hidden risks of relying solely on dynamic catalog ads
  • How your messaging might be sabotaging your Meta ad success
  • The #1 budgeting mistake that’s crippling your campaigns
  • Sneaky Meta settings that could be derailing your ads without you knowing

Dive in:

[05:02] Effectiveness of ad targeting strategies.

[09:57] Dynamic catalog ads: missed opportunities.

[11:03] Separate catalog and creative ads.

[16:29] Simplifying ad content approaches.

[18:06] Stagger launches for better optimisation.

[23:35] Ad copy disruption alert.

[25:37] Convincing stakeholders in ad strategy.

[28:49] Insider Tips from Aggie!

Find the notes here: https://keepopt.com/242

Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

260 episodes

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