Edward Upton is the CEO & Founder at Littledata, where they’re on a mission to make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth.

Hit PLAY to hear:

• Why server-side tracking is the ultimate upgrade for your Meta Ads
• The hidden pitfalls of inaccurate tracking—and how to fix them
• How to supercharge your ad performance with enriched customer data
• The secret to leveraging AI in Meta Ads for better targeting and ROI

Key timestamps to dive straight in:

[05:33] Meta's conversions API explained.

[07:01] Optimising eCommerce ad tracking.

[11:55] Shopify app setup and pricing.

[15:07] Optimising Shopify for Meta matching.

[15:57] Maximise marketing: new vs. returning customers.

[20:28] The importance of AI-powered ad automation.

[22:02] Insider Tips from Edward!

Episode sponsored by Littledata. Book a demo at https://www.littledata.io/

Find the notes here: https://keepopt.com/243

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