Too many entrepreneurs launch businesses without clear branding, pricing strategy, or authentic connection with their audience.

In this episode of Knack 4 Business, hosts Bernie Franzgrote and Wayne Pratt sit down with Colin McIntosh, founder of Sheets & Giggles, a bold, sustainable bedding brand known for turning pun-based humor into serious revenue.

Colin shares how he:

• Turned being laid off (multiple times!) into fuel for entrepreneurial success
• Raised nearly $300K on Indiegogo with scrappy crowdfunding methods
• Built email lists that convert using math-driven marketing and human-centered copy
• Created a memorable, differentiated brand in a “boring” $15B market
• Embraced authenticity to grow from zero to $1M/month in sales
• Scaled with intentionality—knowing when to hire, when to DIY, and how to avoid common scaling traps
• Launched a second project: SheetsResume.com, an AI-powered resume tool with a heart, helping job seekers worldwide (and given away free to those in need)

💬 “The sun doesn’t shine on itself. Life is better when others are happy because of you.” – Colin McIntosh

Whether you're wondering how to launch a brand with no venture capital, or how to stand out in saturated markets, this episode gives you the playbook. Colin’s raw stories and tactical frameworks will help you validate your ideas, test your pricing, optimize conversions, and build a business people remember—and buy from.

🔍 Key Topics Covered:

• Crowdfunding Math: The 10K email rule for a six-figure launch
• Email Marketing: Conversion tactics from day one
• Branding: How to stand out in a noisy, commodity market
• Scaling: Hiring slow, managing burnout, and staying agile
• Health & Hustle: Maintaining physical and mental health as a founder
• Side Projects: How Colin launched an AI resume builder that helps people for free
• Tools & Tech: SEMrush, Klaviyo, Intelligems, Advanced Shipping Rules

🎙️ Guest Info:

Colin McIntosh
Founder, Sheets & Giggles
AI Resume Builder: SheetsResume.com
LinkedIn: Colin D McIntosh

🤝 Sponsors You’ll Love:

• Descript – Turn spoken words into stunning content. Audio & video editing made as simple as editing a doc.
• Property Wizard Podcast – Unlock practical real estate knowledge to grow your income and wealth.
• East Trade Winds – Free, high-trust networking for entrepreneurs who mean business.

(We may earn a small commission—at no cost to you—when you click these links. Thanks for supporting the show!)

🙌 Special Thanks:

To our amazing supporters:

• Carl Richards from Podcast Solutions Made Simple
• Fred Crouch, host of the Property Wizard podcast
• Jovan Strika from Hive Coworking
• Melanie Webber, our indispensable business partner
• Wayne Pratt from Motive8U Inc, podcast co-host and coach

📬 We want to hear from you!
Drop us a note at [email protected]
Explore our business strategy services at Knack4Business.com
Want to be a guest? Let us know!

🎧 Listen & Watch the Full Episode:
Watch on YouTube: https://youtu.be/VT_Stswfj8Q
Or explore all episodes: Knack 4 Business Show

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.