Most businesses know how to market — but few know how to use publicity strategically to become a go‑to name.

In this episode, Richard Kaye of Top Talent Agency joins us to tell stories from over twenty years in publicity, and break down the differences between public relations, marketing, advertising, and publicity in a way you can use now. He shares how to get featured in media, how to keep your brand front-of-mind, and how consistent visibility becomes a powerful competitive edge.

You’ll hear:

• Why publicity isn’t the same as PR or advertising — and how it pays off over the long run
• Real stories of clients who shifted strategy and saw visibility spike
• Step-by-step tips for writing press releases that editors want
• The role of media appearances, speaking, and being quoted — and how to stay “in the room”
• How to maintain brand consistency so that each visibility moment reinforces your identity
• Strategic negotiation tips around media and resources
• How to sustain momentum once you “get in”

Richard’s insights will help you plan your visibility roadmap — not just one-off wins.

Resources & Links from this episode:

• Richard Kaye — email: [email protected]
• Richard’s website: Top Talent Agency
• Richard on LinkedIn: Richard Kaye

Mentioned supporters & partners (with thanks!):

• Carl Richards — Podcast Solutions Made / LinkedIn: Carl Richards
• Fred Crouch — Property Wizard podcast / LinkedIn: Fred Crouch
• Jovan Strika — Hive coworking / LinkedIn: Jovan Strika
• Melanie Webber — LinkedIn: Melanie Webber
• Wayne Pratt — Motive8U Inc / LinkedIn: Wayne Pratt

🎧 Watch on YouTube:
Leveraging Publicity Secrets with Richard Kaye

🏢 Sponsor Spotlights (best fit for our audience)

These sponsors support SMBs and entrepreneurs — just like you:

1. Notionhive – Websites That Actually Work
   If your website isn’t helping you get clients or leads, it’s time for a change. Notionhive builds beautiful, high-performing sites designed for business results. 👉 Notionhive
2. East Trade Winds
   Doing random networking calls and not getting results? East Trade Winds is a trusted community for serious business connections — free to join. 👉 East Trade Winds
3. Property Wizard Podcast
   Want to invest to grow your business or wealth? Fred Crouch shares clear, practical real estate strategies — especially for beginners. 👉 Property Wizard Podcast

💬 Call to Action & How to Connect

Enjoyed this episode? Share what your biggest takeaway was in the comments — here or on Richard’s LinkedIn.
Want to dig deeper into publicity or media strategy? Reach us at [email protected]or visit our website knack4business.com.

Let’s build lasting visibility, not just short bursts.

If you want to hear other episodes of Knack 4 Business, click here: https://tinyurl.com/3rhcpmyd

— Hosts: Bernie Franzgrote LinkedIn & Wayne Pratt LinkedIn

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.