It’s hard to stand out and connect with people in today’s noisy digital world.

About the Episode:
In this episode of the Knack 4 Business podcast, we talk with Karl Pontau, a freelance content systems and strategy consultant who helps businesses tell real stories that touch hearts and build trust.

Karl shares how his own life challenges shaped his belief in the power of human-to-human connection. From facing serious medical issues to finding strength through storytelling, Karl shows us how to turn personal struggles into business strength.

If you're tired of salesy posts and want to connect with your audience in a real and emotional way—this episode is for you.

We also talk about how Brene Brown’s ideas on vulnerability inspired Karl’s approach, and why building emotional trust is the best way to build lasting customer relationships.

What You’ll Learn:

• How to use emotional storytelling to grow your business
• Simple systems to keep your content strategy on track
• Why human-to-human connection matters more than ever
• How to build a community that supports your brand
• Real stories of struggle and resilience that inspire connection

Guest Links:

🎧 Podcast: Listen Here
🔗 LinkedIn: Karl Pontau

Sponsors:

🎙 Descript – AI Audio & Video Editing Made Easy
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🏠 Property Wizard Podcast – Learn real estate from expert Fred Crouch

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🌐 Notionhive – Need a great website or app?
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Special Thanks To:

🙏Carl Richards– Podcast pro at Podcast Solutions Made Simple
🙏Fred Crouch– Host of the Property Wizard Podcast
🙏Jovan Strika– Community builder at Hive
🙏Melanie Webber– My awesome business partner
🙏Wayne Pratt– My co-host and coach from Motive8U

🎙 Hosts:
Bernie Franzgrote – Connect with Bernie
Wayne Pratt – Connect with Wayne

📩 Questions or feedback?
We’d love to hear from you! Email us at: [email protected]

🎧 Want more episodes? Click here to listen to other Knack 4 Business podcasts

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.