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Many business owners struggle with sales conversations that fall flat—even when they have a great product. This episode reveals why, and how to fix it.
In this engaging conversation, sales strategist Paul Kirch—founder of Boss Academy and creator of the Askology Method—explains how the power of asking the right questions can create trust, emotional connection, and real buying momentum.
Drawing from his background in sales leadership at Gallup and his experience building Boss Academy into a top 10 business podcast, Paul shares his hard-won strategies on how to shift from "telling" to “connecting.”
🎧 Key topics include:
- The four types of sales questions you must master (leading, investigative, empathy, instigating)
- What "Askology" is—and how it builds stronger, faster connections
- How to transform sales conversations using emotional triggers
- Why storytelling is a primal sales tool
- The difference between confidence and arrogance in sales
- Real-life examples of how role-playing and active listening unlock better team dynamics
- How to match your communication style to your buyer’s brand persona
- The modern role of press releases in SEO & brand visibility
- How to sell to high-end clients without losing authenticity
Whether you're selling to a solopreneur or a Fortune 500 executive, this episode delivers tools you can apply right away.
🔗 GUEST LINKS & RESOURCES:
🎙️ HOSTS:
🤝 THANK YOU TO OUR SUPPORTERS:
- Carl Richards from Podcast Solutions Made Simple
- Fred Crouch from The Property Wizard Podcast
- Jovan Strika from @Hive Coworking
- Melanie Webber, Business Partner
- Wayne Pratt from Motive8U Inc.
💼 FEATURED SPONSORS (Top 3 for our audience):
- Descript – Smarter content creation for entrepreneurs and podcasters
- Property Wizard Podcast – Real estate investing made practical
- East Trade Winds – Free networking that creates real business connections
📩 Connect with us:
Send your questions or feedback to [email protected]
Explore more at Knack 4 Business
🎥 Watch the episode on YouTube:
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Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.
It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.
It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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