Many entrepreneurs struggle to stand out, connect with their audience, and turn marketing efforts into real growth.

In this episode, we welcome Mark Hayward, co-founder of Podcast Introduction Group, to explore how podcast guesting can transform your marketing strategy. With nearly 20 years in digital transformation and business growth, Mark explains how being a guest on the right shows helps you reach your ideal audience, build authority, and generate real business results.

If you’re a corporate leader, startup founder, or entrepreneur looking to scale, this episode is packed with practical advice, real-life success stories, and easy-to-apply tactics.

We cover:
✅ Why podcast guesting matters
✅ How to find and pitch the right shows
✅ Turning conversations into client leads
✅ How to amplify your visibility and brand presence
✅ Tools and tips for podcast success

👉 Guest Links & Resources:
• Website: Podcast Introduction Group
• LinkedIn: Mark Hayward

🎧 Special thanks to our supporters:
• Carl Richards of Podcast Solutions Made Simple
• Fred Crouch of Property Wizard Podcast
• Jovan Strika of @Hive coworking spaces
• Melanie Webber — our invaluable business partner
• Wayne Pratt of Motive8U Inc, coach and co-host

🎙 Hosts:
• Bernie Franzgrote
• Wayne Pratt

SPONSOR SPOTLIGHT:
🔥 Descript — AI editing made easy for audio & video: Try it here
🏠 Property Wizard Podcast — Learn real estate investing from expert Fred Crouch: Check it out
💻 Notionhive — Beautiful websites & apps that work: Visit here
🌏 East Trade Winds — Build global business connections: Join here

📧 We want to hear from you! Questions or comments? Reach us at [email protected]

🎥 Watch the full episode on YouTube
🎧 Catch more Knack 4 Business episodes here

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.