Learn Speak Teach Episode #111 with Jon Savage.

Are you a podcaster or a creative struggling with monetization? Jon Savage has some valuable insights to share with you based on his experience working with creatives from different walks of life. Jon also shares the behind the scenes of the Africa Podcast Network and AMPD Studios. He also gives tips on how to deal with narcissistic partners.

Jon Savage is a director, content strategist, podcaster, musician,CEO of AMPD Studios and Africa Podcast Network. He is so passionate about his work that he often can't distinguish between what is work and what is play. Over the years, Jon has worked with countless creatives, some of whom have gone on to become big names in the industry.

According to Jon, it’s essential for podcasters to understand the reality of their situation without trying to project an image that isn’t authentic—because brands can see right through that. He emphasizes that identifying a brand’s pain point and positioning yourself as the solution is the secret to success for podcasters.

Ready to elevate your craft? Listen to this episode.

During this episode, you will learn about:

[01:17] Is Jon a criminal?

[09:17] Jon’s experiences with narcissists

[10:05] How to deal with a narcissist

[14:41] The location of AMPD Studio and why it was founded

[17:36] How Jon and his partner built AMPD Studio

[19:47] What happens at AMPD Studio on a daily basis?

[23:57] Future plans for AMPD

[28:05] How to contact Jon for partnerships: [email protected]

[29:00] Podcasts to look out for

[31:54] How do podcasters make money?

[40:37] How much should podcasters charge brands?

[42:55] Jon's podcast What’s Your Poison and how he monetized it

[49:07] How to support Jon

Digital Savage Podcast: https://www.youtube.com/watch?v=A9z3cnCeu-s&list=PLvKgmakROju9t3f8tnzh3LQlYKewytA77

What’s your Poison podcast: https://www.youtube.com/watch?v=mcPWyhybg48&list=PLvKgmakROju9FqUqvCXUqhdxmI78EXjWm

AMP Studios: https://ampdstudios.co.za/

Instagram:https://www.instagram.com/jonsavage/

Key Takeaways:

• When negotiating with a narcissist, you need to dehumanize the objective. [13:35]

• Most NGOs spend the majority of their time fundraising instead of focusing on their core mission. [17:48]

• Creatives often have many confusing and incorrect ideas about what constitutes success, such as the minimum number of listeners needed to commercialize. [33:32]

• The world is changing, and the power is shifting into the hands of creators. [34:32]

• Podcasting is one of the few mediums that offers depth. [37:00]

• “Amid the downfall of the advertising universe, podcasting is the answer.”-Jon Savage [37:41]

• “Brands don’t care about your idea. They care about your audience.”- Jon Savage [38:17]

• Build yourself a small, loyal audience, and you’ve got a gold mine that you can monetize.[38:52]

People Mentioned and Other Resources:

1. Podcast and Chill with Mac G: https://www.youtube.com/@podcastandchillnetwork

2. DJ SPU: https://www.youtube.com/@TheHustlersCornerSA/playlists

3. DJ Fresh: https://www.youtube.com/results?search_query=dj+fresh+podcast

4. Penwell: https://www.youtube.com/@konvo_za

5. The Daily Maverick: https://www.youtube.com/@DailyMaverickChannel/podcasts

6. Mail and Guardian: https://www.youtube.com/@MailandGuardianvideo/podcasts

Keep In Touch with Jon Savage:

Digital Savage Podcast: https://www.youtube.com/watch?v=A9z3cnCeu-s&list=PLvKgmakROju9t3f8tnzh3LQlYKewytA77

What’s your Poison Podcast: https://www.youtube.com/watch?v=mcPWyhybg48&list=PLvKgmakROju9FqUqvCXUqhdxmI78EXjWm

AMP Studios: https://ampdstudios.co.za/

Instagram: https://www.instagram.com/jonsavage/

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