Manage episode 495004876 series 3483711
In this conversation, experts Anthony Blatner and Tanner Stolte discuss strategies for optimizing LinkedIn ads, focusing on cost reduction, effective targeting, and the importance of social proof.
They explore how to leverage social proof through testimonials and case studies, the role of video content, and the benefits of thought leadership ads. The discussion also covers new features in LinkedIn advertising, including predictive audiences and attribution tools, providing insights into the future of B2B marketing on the platform.
Chapters
00:00 - Introduction to Supercharging LinkedIn Ads
04:59 - Optimizing Audience Targeting Strategies
11:04 - Leveraging Social Proof in LinkedIn Ads
30:00 - The Importance of Dwell Time in Ads
35:36 - The Role of Social Proof in Marketing
41:26 - Document Ads: An Underutilized Tool
48:12 - Predictive Audiences: Enhancing Targeting Strategies
54:13 - Attribution: Proving the Value of Ads
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31 episodes