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008 - Businesses that aren't doing this one thing are falling behind.

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Manage episode 447648546 series 2503618
Content provided by Making It Creative, LLC, Making It Creative, and LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Making It Creative, LLC, Making It Creative, and LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Asheville Daily | Episode 8: Why Email is Asheville's Biggest Untapped Asset for Local Businesses

In today’s episode of the Asheville Daily, host Tony Ubertaccio dives into one of the most valuable yet underused tools for local businesses—email marketing. As Asheville rebuilds, Tony shares why building and nurturing an email list is critical for customer communication and business recovery.

Key Topics Covered:

  • The Power of Email Over Social Media: With platforms like Meta controlling visibility, Tony explains why email offers a near 100% delivery rate, making it essential for connecting with your audience without interference.
  • Crafting Effective Emails: Tips for writing clear, actionable messages that focus on one call to action, whether it’s buying a gift card, sharing a business update, or announcing new offerings.
  • Cross-Promotion with Other Local Businesses: Tony highlights the “Mountain Magic Gift Guide” by Botanical Bones, an excellent example of businesses collaborating to expand their reach and foster community support.
  • Getting Started & Growing Your List: Tony shares resources for those ready to start or grow their email lists and offers guidance on creating a strategy that engages Asheville’s community directly.

For full show notes and more resources, visit https://makingitinasheville.com/daily.

Links:

  continue reading

149 episodes

Artwork
iconShare
 
Manage episode 447648546 series 2503618
Content provided by Making It Creative, LLC, Making It Creative, and LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Making It Creative, LLC, Making It Creative, and LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Asheville Daily | Episode 8: Why Email is Asheville's Biggest Untapped Asset for Local Businesses

In today’s episode of the Asheville Daily, host Tony Ubertaccio dives into one of the most valuable yet underused tools for local businesses—email marketing. As Asheville rebuilds, Tony shares why building and nurturing an email list is critical for customer communication and business recovery.

Key Topics Covered:

  • The Power of Email Over Social Media: With platforms like Meta controlling visibility, Tony explains why email offers a near 100% delivery rate, making it essential for connecting with your audience without interference.
  • Crafting Effective Emails: Tips for writing clear, actionable messages that focus on one call to action, whether it’s buying a gift card, sharing a business update, or announcing new offerings.
  • Cross-Promotion with Other Local Businesses: Tony highlights the “Mountain Magic Gift Guide” by Botanical Bones, an excellent example of businesses collaborating to expand their reach and foster community support.
  • Getting Started & Growing Your List: Tony shares resources for those ready to start or grow their email lists and offers guidance on creating a strategy that engages Asheville’s community directly.

For full show notes and more resources, visit https://makingitinasheville.com/daily.

Links:

  continue reading

149 episodes

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