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009 - Collateral Benefit

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Manage episode 447825717 series 2503618
Content provided by Making It Creative, LLC, Making It Creative, and LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Making It Creative, LLC, Making It Creative, and LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Asheville Daily | Episode 7: Strategic Choices for Asheville Business Owners Post-Hurricane

In today’s Halloween episode of the Asheville Daily, host Tony Bertaccio explores two decision-making frameworks to help local business owners navigate choices in the aftermath of Hurricane Helene. Tony shares practical tools to weigh options, from financial moves to new business strategies.

Key topics covered:

  • Expected Value: Tony explains how business owners can apply this mathematical approach to estimate the potential success of different strategic options by calculating the expected outcomes and likelihood of success.
  • Collateral Benefit: Introducing a new concept, Tony discusses the idea of “collateral benefit”—how certain actions, especially those done in public or collaborative ways, can create ripple effects and unexpected advantages for both your brand and the community.
  • Getting into Action: Emphasizing the importance of momentum, Tony encourages listeners to use these tools as a guide to take meaningful steps forward and invites feedback from the Asheville community on what support they need.

For full show notes and more resources, visit: https://makingitinasheville.com/daily.

Links:

  continue reading

149 episodes

Artwork
iconShare
 
Manage episode 447825717 series 2503618
Content provided by Making It Creative, LLC, Making It Creative, and LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Making It Creative, LLC, Making It Creative, and LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Asheville Daily | Episode 7: Strategic Choices for Asheville Business Owners Post-Hurricane

In today’s Halloween episode of the Asheville Daily, host Tony Bertaccio explores two decision-making frameworks to help local business owners navigate choices in the aftermath of Hurricane Helene. Tony shares practical tools to weigh options, from financial moves to new business strategies.

Key topics covered:

  • Expected Value: Tony explains how business owners can apply this mathematical approach to estimate the potential success of different strategic options by calculating the expected outcomes and likelihood of success.
  • Collateral Benefit: Introducing a new concept, Tony discusses the idea of “collateral benefit”—how certain actions, especially those done in public or collaborative ways, can create ripple effects and unexpected advantages for both your brand and the community.
  • Getting into Action: Emphasizing the importance of momentum, Tony encourages listeners to use these tools as a guide to take meaningful steps forward and invites feedback from the Asheville community on what support they need.

For full show notes and more resources, visit: https://makingitinasheville.com/daily.

Links:

  continue reading

149 episodes

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