It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Content provided by David Millay. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Millay or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Evoking Emotional Connections with Fans Through Content w/ Zhaneé Anderson
Manage episode 320918649 series 3272603
Content provided by David Millay. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Millay or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
When we think about the fan experience today, it’s not just about their experience at a live event but how they interact directly and indirectly, how they engage and connect with your brand emotionally 24/7.
This episode, we are joined by rising star Zhaneé Anderson from the University of Texas creative team. Throughout the conversation, David and Zhaneé touch on creating for different brands and audiences, developing emotional engaging stories and infusing personal styles into content.
-----
Show Notes
3:12 Learning About a Brand’s Voice and Audience
8:01 Balancing the Workload and Time Management
9:44 Managing Content for the UT Brand vs. Individual Teams
12:45 Creating Content for Specific Audiences
15:43 Everything’s Content
18:35 Providing Access through Social
21:59 Striking Compromises and Deciding What’s Feasible
23:50 Emotion > Quality Content
26:57 Using Content to Drive Real Conversations
35:23 Infusing Personal Creativity into Content
39:15 Moving Beyond The “Intern Running Social Media”
41:31 Zhanee’s Billboard
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For more information on topics covered this episode:
Check out some of Zhanee’s work:
Texas’ Real Conversations - Black History Month
Texas Women’s Soccer: Facebook | Twitter | Instagram
Connect with Zhaneé on Twitter | LinkedIn
Our other Longhorn podcast:
Ep. 2 - How Emotional Connections Lead to Economic Outcomes w/ Drew Martin
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Want more from EngageMint? Sign up for our weekly newsletter.
Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay
139 episodes
Share
Manage episode 320918649 series 3272603
Content provided by David Millay. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Millay or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
When we think about the fan experience today, it’s not just about their experience at a live event but how they interact directly and indirectly, how they engage and connect with your brand emotionally 24/7.
This episode, we are joined by rising star Zhaneé Anderson from the University of Texas creative team. Throughout the conversation, David and Zhaneé touch on creating for different brands and audiences, developing emotional engaging stories and infusing personal styles into content.
-----
Show Notes
3:12 Learning About a Brand’s Voice and Audience
8:01 Balancing the Workload and Time Management
9:44 Managing Content for the UT Brand vs. Individual Teams
12:45 Creating Content for Specific Audiences
15:43 Everything’s Content
18:35 Providing Access through Social
21:59 Striking Compromises and Deciding What’s Feasible
23:50 Emotion > Quality Content
26:57 Using Content to Drive Real Conversations
35:23 Infusing Personal Creativity into Content
39:15 Moving Beyond The “Intern Running Social Media”
41:31 Zhanee’s Billboard
-----
For more information on topics covered this episode:
Check out some of Zhanee’s work:
Texas’ Real Conversations - Black History Month
Texas Women’s Soccer: Facebook | Twitter | Instagram
Connect with Zhaneé on Twitter | LinkedIn
Our other Longhorn podcast:
Ep. 2 - How Emotional Connections Lead to Economic Outcomes w/ Drew Martin
-----
Want more from EngageMint? Sign up for our weekly newsletter.
Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay
139 episodes
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Similar to Making the Fan
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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