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276: Outcome Driven Innovation with Tony Ulwick

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Manage episode 476774707 series 2399620
Content provided by SalesFuel, Inc., C. Lee Smith, Audrey Strong, and C-Suite Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SalesFuel, Inc., C. Lee Smith, Audrey Strong, and C-Suite Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Unlocking Innovation with Tony Ulwick

Tony Ulwick, author of 'What Customers Want,' discusses the Outcome-Driven Innovation process and the Jobs-to-be-Done theory. He explains why 90% of new products fail and how his approach achieves an 86% success rate by focusing on unmet customer needs. Discover how AI intersects with innovation and the role of management in fostering a data-driven culture.

"People don't want the quarter-inch drill, they want the quarter-inch hole. The shift in mindset is like, we are not solution creators, we are problem solvers." - Tony Ulwick

Key Takeaways:

-What is Outcome-Driven Innovation (ODI) and why is it important?

-How does the 'Jobs-to-be-Done' framework enhance product development?

-Why do 90% of new products fail according to Tony?

-What role does management play in successful innovation?

-How can AI be integrated into the innovation you're creating as a manager?

#managers #managesmarter #innovation #ai #artificial intelligence #productdevelopment #outcomes #businesssuccess

Connect with Tony Ulwick

https://strategyn.com/

https://www.linkedin.com/in/tonyulwick/

Connect with Manage Smarter and its hosts

· Website: https://salesfuel.com/manage-smarter/

· LinkedIn: https://www.linkedin.com/in/audreystrong/

· LinkedIn: https://www.linkedin.com/in/cleesmith/

TWITTER/X

Audrey https://x.com/tallmediamaven

Lee https://x.com/cleesmith

Connect with SalesFuel

· Website: https://salesfuel.com/

· Twitter: https://x.com/SalesFuel

· Facebook: https://www.facebook.com/salesfuel/

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

330 episodes

Artwork
iconShare
 
Manage episode 476774707 series 2399620
Content provided by SalesFuel, Inc., C. Lee Smith, Audrey Strong, and C-Suite Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SalesFuel, Inc., C. Lee Smith, Audrey Strong, and C-Suite Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Unlocking Innovation with Tony Ulwick

Tony Ulwick, author of 'What Customers Want,' discusses the Outcome-Driven Innovation process and the Jobs-to-be-Done theory. He explains why 90% of new products fail and how his approach achieves an 86% success rate by focusing on unmet customer needs. Discover how AI intersects with innovation and the role of management in fostering a data-driven culture.

"People don't want the quarter-inch drill, they want the quarter-inch hole. The shift in mindset is like, we are not solution creators, we are problem solvers." - Tony Ulwick

Key Takeaways:

-What is Outcome-Driven Innovation (ODI) and why is it important?

-How does the 'Jobs-to-be-Done' framework enhance product development?

-Why do 90% of new products fail according to Tony?

-What role does management play in successful innovation?

-How can AI be integrated into the innovation you're creating as a manager?

#managers #managesmarter #innovation #ai #artificial intelligence #productdevelopment #outcomes #businesssuccess

Connect with Tony Ulwick

https://strategyn.com/

https://www.linkedin.com/in/tonyulwick/

Connect with Manage Smarter and its hosts

· Website: https://salesfuel.com/manage-smarter/

· LinkedIn: https://www.linkedin.com/in/audreystrong/

· LinkedIn: https://www.linkedin.com/in/cleesmith/

TWITTER/X

Audrey https://x.com/tallmediamaven

Lee https://x.com/cleesmith

Connect with SalesFuel

· Website: https://salesfuel.com/

· Twitter: https://x.com/SalesFuel

· Facebook: https://www.facebook.com/salesfuel/

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

330 episodes

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