Chris Illman And Darren Discuss Innovating Within The Traditions Of A 150-Year-Old Brand

Managing Marketing

Content provided by TrinityP3. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TrinityP3 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

7M ago 40:27

MP3•Episode home

A year can be a long time in marketing. Technology, data, media channels and more are driving relentless change. But imagine if you take on the responsibility of managing a much-loved brand that has existed for 150 years. What would be the challenges and issues you would be dealing with today?

Chris Illman took on that challenge when he joined the Bickford’s Group of Companies as the Group Marketing Manager eleven years ago. Today, he is the Head of Group Sales, Marketing, and Hospitality at Bickford’s Group, and he shares the market challenges of innovating the Bickford’s brand.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

Listen on Podbean: https://managingmarketing.podbean.com/

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

378 episodes

#MBA #Business #Marketing #TrinityP3 #New Zealand