Nick Manning, Stephen Wright And Darren Discuss Is Media Transparency A Thing?

Managing Marketing

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6M ago 50:51

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Nick Manning, Founder at Encyclomedia International, Non-Exec Chairman, Media Marketing Compliance, and patron of Advertising: Who Cares? joins TrinityP3 Global Media Business Director, Stephen Wright to discuss is something rotten in the media agency world, or not?

Reports that various publicly listed holding companies are driving profits through principal-based media trading has the industry split. Often framed in the context of providing advertisers with access to media inventory at a lower cost or providing advertisers with access to a more fluid media funding model, there are those brands who are embracing this as a win for advertisers and agencies alike.

On the other hand, there is a growing voice of dissent, pointing out that the lack of transparency and therefore accountability means that agencies are making significant profits at the expense of media performance and value.

They discuss both sides and explore possible solutions.

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For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

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#MBA #Business #Marketing #TrinityP3 #New Zealand