Suizan Schacherer, owner of Square Peg Marketing, shares her journey from corporate media to entrepreneurship and reveals how her 30+ years of experience helps small and medium businesses create sustainable growth strategies.
• Suizan's background includes working for major companies like ABC Disney and CBS before starting her own marketing business
• Creating Square Peg Marketing allowed Suizan to maintain valuable client relationships while gaining flexibility to raise her family
• Unlike many consultants who "sell a product," Suizan focuses on building trust and providing honest advice even when it means turning down business
• The importance of understanding business owners' goals - whether growth, sustainability, or preparation for selling
• Why marketing strategies should begin with internal evaluation before external promotion
• Leveraging existing customers through referrals and vertical growth before expanding horizontally
• Creating a business that's "party ready" - making sure all aspects of your operation reflect your brand before inviting new customers
• The value of bringing in unbiased perspectives to identify blind spots in your business
• How business owners can build brand trust through integrity and consistency
• Suizan's upcoming speaking engagement at the Connecting Collaboration event with Premier Allied Health Group on the 24th
Connect with Suizan through LinkedIn or email her directly using the contact information in the

[email protected]

Click here >>>Suizan Linkedin Page<<<<

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