Dan Dalton, founder of P314 Consulting, shares how understanding personality profiling can help young adults make better career choices and improve family communication dynamics. His 30+ years of experience in leadership and HR led him to develop a program that helps identify personality types and leverage their strengths. • P314 Consulting focuses…

Matt Yigit shares his journey from software engineer to founder of Tiles Workshop, where guests create beautiful Turkish mosaic lamps while enjoying authentic coffee and baklava in a supportive, structured environment. • Turkish mosaic art has historical roots in Roman, Ottoman, and Byzantine empires • Unlike paint-and-sip concepts, this experience…

Sameer Ranjan, founder of Catenate Corp, shares how his AI-powered talent assessment tool Maya Maya is revolutionizing how businesses understand, develop, and retain their employees beyond traditional resume screening. • Maya Maya evolved from an earlier product designed to help students identify optimal college and career paths • The platform uses…

Bryan Hayes, co-founder of Convrzn AI, shares his journey from commercial real estate broker to tech entrepreneur and how his innovative voice AI assistant is transforming business communication and lead management. • Leaving commercial real estate in 2022 when interest rates rose and deals dried up • Working briefly at debt collection agencies bef…

Jessica Marion's journey from personal struggle to educational innovator exemplifies how lived experience can spark positive change in communities. Drawing from her own childhood learning disabilities, Jessica established Marion Child Care University in Arlington after 25 years in the industry, creating an educational haven that champions diversity…

David Lloyd from Flo Water shares his journey from long-COVID recovery to water evangelism, revealing how proper hydration dramatically improved his health and energy levels. His personal experience led him to a mission of bringing cleaner, more effective water to businesses and communities across North Texas. • Advanced seven-step purification pro…

What happens when a dental industry veteran decides to revolutionize teeth whitening? You get a mobile service that brings professional results directly to your doorstep at half the price. On this episode of Market it with ATMA, we're joined by Heather Walker, owner of Brite Smiles by Heather, who's reimagining how we approach teeth whitening. Draw…

Ever wondered how therapists maintain boundaries while genuinely caring for their clients? Dr. Galit Birk reveals the delicate balance in this illuminating conversation about mental health, entrepreneurship, and personal growth. As founder of Core Counseling and Wellness, Dr. Birk (affectionately known as "Dr. G") shares her unexpected journey from…

Shikilia Caro, founder and CEO of Shea Asset Management Group, shares her journey from insurance underwriter to creating a diversified financial services company offering real estate, insurance, and financial advisory services. Her story demonstrates how adapting to challenges and having a clear vision can lead to sustainable business growth over m…

Jessica and Deanna, owners of Social Bee Events, share their journey from friendship to business partnership, explaining how they transformed a passion for event planning into a thriving business during the pandemic. • Started as Jessica's solo venture for grazing tables and catering in 2019, before partnering with Deanna in 2020 • Target clients a…

Rebecca Gorman shares her journey from struggling with immune system issues to founding Wholly Redefined Counseling and Therapy, where she provides holistic therapeutic approaches that integrate mind, body, and spirit. • Personal healing journey inspired Rebecca to pursue a master's in marriage and family therapy • Uses Internal Family Systems ther…

Stephanie Philipos, mortgage loan officer with Succedo Mortgage, shares her journey from stay-at-home mom to helping clients navigate the modern mortgage landscape with personalized service and digital convenience. • Grew up in the mortgage industry with father working as realtor and loan officer • Transitioned to mortgage industry after being a st…

Loneliness and chronic wounds often go hand in hand. Our guest today, Ron Philipose from Healing Hands Wound Clinic, sheds light on how personalized care transforms lives. He shares inspirational stories of healing while addressing the challenges faced in wound care. - Ron’s journey from nursing to opening his clinic - The importance of personalize…

Bianca LaRue takes us through her personal and professional journey, highlighting the importance of mental health and how her life experiences fueled her desire to help others. She talks about the services offered at Nora Mental Health and the challenges of starting a new franchise. • Bianca's background and story in mental health • A look at diffe…

Understanding plumbing issues and insurance coverage is vital for every homeowner. Our discussion covers Todd Shaw's insights on navigating plumbing emergencies, the significance of insurance knowledge, financing options, and the essential 24/7 services offered by his business. • The importance of understanding plumbing services • How homeowners ca…

What if the path you never anticipated leads to the greatest successes of your life? This episode features the inspiring journey of Danyelle Fredrick, who found herself transitioning from a restaurant general manager to the president of Insurance Made Easy under unexpected circumstances. When her mother fell ill in 2021, Danyelle stepped into the i…

Journey with us as Jamal Robinson, the mastermind behind 720 Astrology, unveils his remarkable transformation from the world of fitness to the cosmic realm of astrology. Discover how life's unexpected turns and a serendipitous inheritance of astrology books set Jamal on a path of self-discovery and professional reinvention. Learn how a well-crafted…

Prepare to be inspired by the creative journey of Ashley D Love, the visionary designer behind Ashley D Love Design. Ashley shares her path from being recognized for her innate creativity to establishing herself in the fashion industry, focusing on vibrant and innovative designs in women's activewear, swimwear, and sleepwear. Learn how a crucial su…

Discover the transformative potential of done-for-you services with our insightful guest, Paul Brodie, CEO of Brodie Consulting. Paul takes us on his entrepreneurial journey, revealing how he pivoted from traditional coaching to offering comprehensive services tailored to the needs of busy entrepreneurs. By adapting to the demands of his clients, P…

Unlock the secrets to entrepreneurial success with Tye Threats, the innovative CEO and founder of WTV Consulting. Tye's journey from a 23-year career in Fortune 500 companies to leading her own consulting firm is nothing short of inspiring. Learn how her unique ability to bring order to chaos and lead teams with clarity has driven her self-retireme…

Jeopardy champion Alan Tabar takes us on an entrepreneurial journey from tutoring to leading the Junk Shot franchise in South Arlington. Discover how Alan's quest for a scalable business led him to carve a niche in the multifamily market with innovative services like bulk item removal and valet trash, all powered by a patented app that promises pre…

Discover the fascinating journey of Oliver Parr, the co-founder of Modern Brick Haus, as he takes us through the creative and entrepreneurial triumphs behind this innovative e-commerce venture. Inspired by a lifelong passion for Lego, Oliver crafted a unique product: the customizable canvas, a brick-based art piece that transcends traditional toys …

The episode features Ryan and Brigitte from the DFW Curling Club, discussing curling's unexpected growth in Texas and their strategies for increasing local interest. They emphasize community building, upcoming events, and the unique challenges of promoting a winter sport in a warm climate. • Overview of DFW Curling Club's history and growth • Ryan'…

Financial literacy is crucial for families to thrive, yet many feel overwhelmed and uninformed. Chayla Miller from Attained Royalty Finance shares how education, structured reviews, and strategic planning can transform financial futures, revealing gaps and fostering independence. • Importance of financial education • Identifying and solving financi…

What happens when a lawyer chooses to lead with empathy in a world that often values case volume over personal connection? We invite you to join us as we welcome the compassionate Samantha Ybarra from the Ybarra Law Firm. Samantha shares her inspiring journey from the emotionally taxing realm of family law to finding her true calling in personal in…

Dr. T from Heritage Leadership Consulting shares her unique perspective on leadership development with us in an engaging episode that promises to transform the way you view team dynamics. Discover how the often-overlooked soft skills like empathy and communication can significantly reduce employee turnover and foster long-lasting loyalty within you…

Unlock the secrets to real estate success with Kevin Hunter from Hunter Realty, a former enterprise software sales leader turned luxury real estate expert. In our latest episode, Kevin shares his transformative journey and reveals how his sales and customer care background has shaped a unique, client-focused approach that ensures each client feels …

Ever wondered what it takes to transform resilience into a successful venture? Makeba Waller joins us to unravel her inspiring journey from a hospital corpsman in the US Navy during Desert Storm to the thriving owner of Ultrasound Imaging Concepts. Facing microaggressions and discrimination, Makeba harnessed these challenges to fuel her ambitions, …

What happens when a heavy metal musician turns into a church founder? Pastor Greg Key shares his unconventional journey from rocking out in a Christian heavy metal band to establishing Renewed Life Church in Arlington. Greg’s story is one of transformation and community impact, as he sets out to create a welcoming environment for those who might fe…

Discover how architectural genius meets creative branding as we welcome Ryan Muhl, a dynamic graphic designer with roots in architecture, to share his unique journey. Unveil the secrets of how the principles of form and function, ingrained in Ryan during his time at Rensselaer Polytechnic Institute, have beautifully evolved into his passion for bra…

Unlock the secrets to achieving both financial freedom and personal fulfillment as we sit down with Matthew Loftis, a former accountant who made the transformative leap into entrepreneurship with LegalShield. Discover how Matthew's journey not only amplified his income but also allowed him to cherish invaluable family moments. Matthew shares how pr…

Discover the intriguing journey of Tom Basey, a former engineer turned independent insurance broker, who reveals how he found newfound freedom and flexibility in the insurance world. Join us on Market it With ATMA for an engaging conversation as Tom shares the pivotal moments that led him away from corporate America and into a role where he tailors…

In our special finale episode wrapping up our third season, we bring together the key insights from our previous podcast episodes that have explored the dynamic landscape of Gen Z marketing. We delve into the realms of influencers, user-generated content, authenticity, storytelling, and building brand loyalty, highlighting how these aspects intertw…

In this episode, we explore the challenges of building brand loyalty with Generation Z. Known for their willingness to switch brands, we discuss key strategies to overcome these challenges. From consistency and efficient product creation to constant innovation, inclusivity, affordability, and making a good impression, we uncover practical tips to w…

In this episode, we explore how gamification, tangible experiences, and user-generated content capture the attention of Generation Z. We discuss the power of gamified elements, immersive experiences, and the authenticity of user-driven content in engaging this interactive generation. Tune in to discover strategies to attract and influence Gen Z thr…

In this episode, we explore the intersection of environmental consciousness, sustainability, and the emotional influence on Generation Z. We discuss how businesses can support sustainable practices and make a positive impact on society. Join us as we highlight inspiring examples and delve into the power of aligning with Gen Z's values. Tune in to d…

In the thrilling finale of our three-part series, we explore the crucial aspect of finding balance between personal and professional personas on social media. We reflect on the discussions surrounding the importance of authenticity, self-expression, and separating personal and business identities. Join us as we delve into practical strategies for t…

In the second episode of our three episode series focusing on social media's impact on mental health, we delve into the specific strategies individuals and businesses can employ to mitigate the negative effects on Gen Z. Recognizing the challenges faced by this generation, we explore practical steps to promote digital well-being and responsible mar…

In this episode, we begin a three episode series where we explore the power and weight of social media. Today we dive into captivating storytelling and understanding Gen Z's humor. We discuss the importance of crafting relatable content that resonates with their values and experiences. Join us as we uncover strategies to create engaging narratives …

In this episode, we explore the significance of authenticity in connecting with Generation Z. We discuss the importance of transparency, consistency, and aligning your brand values to gain Gen Z's trust. Through case studies, we highlight brand examples and examine how Gen Z's discerning nature influences their choices. Join us as we uncover the po…

In this episode of our podcast, we dive into the intricacies of the digital landscape and explore the platforms we use most frequently. Join us as we unravel the influence these platforms have on our buying decisions and how they shape our buying habits. Get ready to navigate the ever-evolving world of digital platforms and gain insights into the i…

In this episode, we explore what sets Generation Z apart and how to effectively market to them. We discuss the shift from traditional to digital marketing, highlighting the rise of influencer marketing and social media. Discover the core values of Gen Z and learn strategies to align your marketing efforts with purpose. We also touch on the platform…

In this episode, we talk to Madeline Messerlie with NuvoDesk Coworking. NuvoDesk Coworking is a collaboration-type office setting that allows business owners and entrepreneurs to get affordable office spaces, conference rooms, and even a podcast room. NuvoDesk is a proud partner of Advent Trinity Marketing Agency and she talks about the success the…

In this episode, we are interviewing Brent Mills with Apex Cleaning Concepts. Brent has a ton of experience in the business owner world. He talks about his journey as a business owner and some of the crazy stories he has about his industry. Brent gives a couple of tips for those looking to become entrepreneurs in the near future. You can learn more…

In this episode, we interview Staci Hill who runs a business called Zen with Staci. She is an entrepreneur who left the corporate world to start her own business. Staci will talk about her journey as an entrepreneur and what she has done to market her business. You can find more about Zen with Staci from the links below: Website: https://www.zenwit…

In this episode, we will be talking about why it is important to have a business plan. Many businesses fail because they do not have a vision or a road map on how to achieve their business goals. When there is no direction for the business employees and customers tend to lose trust in the business. When there is no financial plan businesses begin t…

Are you ready to get the Tips, Tools, and Strategies you need to be successful in marketing your business on Social Media in 2022!? This podcast is about the changing landscape of social media marketing and how business owners are going to need to adapt to the new changes coming. 🎙 Market It With ATMA Podcast Brought to you by Advent Trinity Market…

Many people have heard about Search Engine Optimization but, what is it exactly. Bryan Acosta and Leslie Radford from Advent Trinity Marketing Agency dive into what it takes to rank higher on Google and other popular search engines. They also talk about the process of climbing up the authority ladder and why being relevant matters. 🎙 Market It With…

In this episode of Market It With ATMA we will be discussing why businesses need to focus on building customer value. Too many businesses focus on sales and marketing but forget that building customer value directly affects your sales and marketing. We also are discussing the marketing flywheel and the process of growing your customer pipeline. 🎙 M…

In this episode of Market It With ATMA we discuss the difference between being average and being needed. We discuss why it is important for your business to provide value so that in return your business can start charging more for the product or service you provide. This also helps grow your revenue streams and increase profit margins. 🎙 Market It …