The Prettiest Thing You Can Wear Is A Smile: One Entrepreneur's Journey Market It With ATMA podcast

The Prettiest Thing You Can Wear Is a Smile: One Entrepreneur's Journey

1M ago 24:12

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What happens when a dental industry veteran decides to revolutionize teeth whitening? You get a mobile service that brings professional results directly to your doorstep at half the price.
On this episode of Market it with ATMA, we're joined by Heather Walker, owner of Brite Smiles by Heather, who's reimagining how we approach teeth whitening. Drawing from her 30 years of dental experience, Heather shares how COVID inspired her to create a mobile teeth whitening business that addresses the common barriers people face: dental anxiety, high costs, and inconvenience.
"The prettiest thing you can wear is a smile," Heather tells us, explaining her passion for helping clients feel confident in their appearance. Unlike traditional dental office experiences with their clinical atmospheres and hefty price tags, Brite Smiles offers a spa-like environment whether at her Denton studio or traveling to clients' homes and offices. The service uses the same professional-grade light-activated gel treatments but delivers them in a comfortable setting without the overhead costs.
We explore the business side of Heather's journey too—from her recent pitch competition success to her marketing strategies through Facebook groups and networking. Her advice for entrepreneurs resonates beyond the dental industry: follow through on promises, build authentic relationships with clients, and don't be afraid to put yourself out there. The heartwarming success stories she shares, including an 88-year-old man seeking a confidence boost for dating after losing his wife, demonstrate the transformative power of her work.
Ready to brighten your smile without the dental office stress? Learn how Heather's innovative approach is changing smiles and lives across the DFW area. Subscribe now and discover how entrepreneurs like Heather are finding creative ways to serve clients while building successful businesses.

Website: www.smilesbyheather.com

Instagram: @BriteSmilesbyHeather

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Chapters

1. The Prettiest Thing You Can Wear Is a Smile: One Entrepreneur's Journey (00:00:00)

2. Introducing Heather Walker (00:00:13)

3. COVID Inspiration for Teeth Whitening (00:00:45)

4. The Service: Comfortable and Affordable (00:03:23)

5. The Pitch Competition Success (00:08:13)

6. Business Growth and Marketing (00:10:25)

7. Success Stories and Life-Changing Smiles (00:15:47)

8. Business Advice and Future Goals (00:19:50)

9. Booking and Contact Information (00:23:47)

52 episodes