Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the industry's trends, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand i ...
…
continue reading
Content provided by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Customer - First Strategies Advantages & Disadvantages
MP3•Episode home
Manage episode 453404270 series 1270428
Content provided by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This episode of Marketing Deep Dives by Denyse explores the advantages and disadvantages of implementing a customer-first business strategy. Advantages include improved customer satisfaction, increased sales, enhanced brand reputation, and better decision-making, illustrated through examples like Amazon, Apple, and Zappos. However, disadvantages include increased costs, a potential short-term focus, difficulty measuring success, and the challenge of balancing customer and business needs, as Southwest Airlines, Kodak, and McDonald's have demonstrated. The discussion concludes with recommendations for companies considering this approach. Denyse emphasises the need for a thorough assessment, clear metrics, employee training, interdepartmental collaboration, and a long-term perspective. Denyse shares several examples of companies that have successfully adopted a customer-first strategy for further inspiration, such as Salesforce and Airbnb.
…
continue reading
95 episodes
MP3•Episode home
Manage episode 453404270 series 1270428
Content provided by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This episode of Marketing Deep Dives by Denyse explores the advantages and disadvantages of implementing a customer-first business strategy. Advantages include improved customer satisfaction, increased sales, enhanced brand reputation, and better decision-making, illustrated through examples like Amazon, Apple, and Zappos. However, disadvantages include increased costs, a potential short-term focus, difficulty measuring success, and the challenge of balancing customer and business needs, as Southwest Airlines, Kodak, and McDonald's have demonstrated. The discussion concludes with recommendations for companies considering this approach. Denyse emphasises the need for a thorough assessment, clear metrics, employee training, interdepartmental collaboration, and a long-term perspective. Denyse shares several examples of companies that have successfully adopted a customer-first strategy for further inspiration, such as Salesforce and Airbnb.
…
continue reading
95 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.