Best Marketing Deep Dives By Denyse Podcasts (2025)

1
7 Powerful Secrets Explaining How Successful CPG Brands Capture Consumer Loyalty 13:00

8d ago13:00

13:00

This podcast discusses key strategies for Consumer Packaged Goods (CPG) brands to cultivate consumer loyalty in 2025 and beyond, emphasizing a shift towards a consumer-centric approach. It highlights the increasing importance of exceptional experiences, radical transparency, hyper-personalization, and purpose-driven commerce as primary drivers of p…

1
417. Drake Sues to end Rap Battle and NIL QB Drama 35:58

1d ago35:58

35:58

This week, Paul and Mesh begin with musical festival season as Coachella concludes and Fyre Festival 2 hits the brakes. Next, they discuss Drake’s amended defamation complaint against his own label, Universal Music Group, resulting from his rap beef with Kendrick Lamar. Finally, Paul breaks down college football QB, Nico Iamaleava, leaving the Univ…

1
416. Prada buys Versace and James Cameron embraces AI in VFX 36:09

10d ago36:09

36:09

Paul and Mesh begin with a luxury fashion update as Versace announced that it would be acquired by Prada to create a team-up of Italian luxury fashion brands. Next, Paul discusses the massive $1.68 billion dollar damages award in the sexual assault trial against writer director James Toback. Finally, Paul and Mesh discuss James Cameron, one of the …

1
415. Cinema Con 2025, Tariffs hit Hollywood, and Arkansas Social Media Law 35:14

17d ago35:14

35:14

This week, Paul shouts out Newsmax and their successful IPO before Mesh and Paul go over their top Cinema Con 2025 films. Next, they discuss the impact of tariffs on the entertainment industry, not that they have any answers. Finally, Paul provides an update on NetChoice v. Griffin, a ruling which struck down Arkansas' 2023 Social Media Safety Act …

1
How Mid-Sized Companies Outsmart Giants: Learning from Tech and CPG Success Stories 12:43

24d ago12:43

12:43

This podcast discussion argues that mid-sized companies can achieve remarkable success by strategically outmaneuvering industry giants, despite having fewer resources. It substantiates this claim by presenting compelling case studies from both the technology and consumer packaged goods sectors, such as Stripe, Zoom, Chobani, and Kind Snacks. The an…

1
414. Sundance's New Digs & AI Video Editor Update 33:55

24d ago33:55

33:55

This week, Paul and Mesh begin with a discussion of the use of trademarks in Film and TV and discuss some recent controversies. Next, they update us on Sundance's relocation from Park City, Utah to Boulder, Colorado beginning in 2027. Finally, Mesh shares the amazing developments he is seeing in the AI space for photo and video editing. Learn more …

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413. March Madness, Goodbye to Hollywood?, and Village Roadshow Pictures in Bankruptcy 31:39

1M ago31:39

31:39

This week, Paul excitedly supports his Duke Blue Devils in their March Madness journey, while Mesh largely avoids the hype. Next, Paul and Mesh provide an update on the state of entertainment production in LA, the impact of tax incentives, and whether LA can reestablish itself as the epicenter of the production business. Finally, they discuss the b…

1
412. Ne Zha 2 Crushes Box Office and Stan Lee Remembered 33:13

1M ago33:13

33:13

This week, Paul begins with a recap of Chinese box office phenomenon, Ne Zha 2, which has crossed 2B in revenue and sold 300M+ tickets in China. Next Paul and Mesh discuss the net churn impacting the most popular streamers, and how nearly 50% of subscribers who cancel their subscription re-subscribe within a year. Finally, they reflect on Stan Lee,…

1
Breaking The Glass Ceiling: 7 Essential Truths Smart Women (and Men) Need to Know 21:43

1M ago21:43

21:43

This session, drawn from personal experience in corporate leadership and supported by research, identifies seven key insights for navigating workplace power dynamics, particularly for women aiming for senior roles. It argues that simply breaking the "glass ceiling" isn't enough, as subtle biases and power plays persist at all levels. Denyse highlig…

1
Resilience: The Essential Foundation for Career Success in Uncertain Times 25:12

1M ago25:12

25:12

This session emphasizes resilience as a crucial skill for career success, especially in uncertain times. It highlights research demonstrating the measurable benefits of resilience, including increased productivity and promotion potential. In Denyse's blog post, she presents a three-part framework for building resilience: developing active response …

1
Influencer Marketing: Redefining Consumer Engagement and Market Success 36:58

1M ago36:58

36:58

Influencer marketing is transforming the consumer packaged goods (CPG) industry, with social media personalities launching successful brands like Prime Hydration and Feastables. Authenticity, direct engagement, and pre-built audiences are key drivers, disrupting traditional marketing and creating new market dynamics. Established CPG brands can lear…

1
411. Anora's Triumph, Taylor Swift Ticket Scam, and Paramount Pushes Back 31:46

2M ago31:46

31:46

This week, Paul and Mesh are back in the saddle and start by discussing how unlikely Oscar's star Sean Baker and his film Anora defied expectations and brought home statues without a box office haul. Next, they discuss an alleged ticket scam between conspirators from Jamaica and Jamaica, Queens that resulted in the theft of over $600K in tickets to…

1
410. Ross Benes, Marketing Analyst and Author 35:23

2M ago35:23

35:23

This week, Paul interviews Ross Benes who is an author, journalist and analyst for eMarketer. Ross discusses his upcoming book, 1999, and how it was a such a pivotal year for today’s culture (reality TV, Netflix’s launch). In addition, Ross discusses how streamers have embraced advertising tiers and whether skinny bundles will stem the tide of decl…

1
409. Eric Perko, CEO Apollo Partners 43:36

2M ago43:36

43:36

This week, Paul Interviews Eric Perko who is an executive at the forefront of media and advertising. Eric discusses how he got into media, what led him to start Apollo Partners, and how he helps brands stay ahead of the curve, as well as why the Super Bowl is such a sought after media jewel. Learn more about your ad choices. Visit megaphone.fm/adch…

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408. Superbowl Afterglow, Cap 4, and Diddy Claps Back 29:52

2M ago29:52

29:52

This week, Paul and Mesh ponder Valentine’s day ideas and reflect upon the amazing Superbowl advertising and streaming numbers. Next, they discuss the first MCU release of 2025, Captain America: Brave New World and whether it lives up to the lofty expectations of Captain America: Winter Solider. Finally, Paul breaks down Diddy’s $100M defamation ca…

1
407. Super Bowl, Media Earnings and House v. NCAA Drama 34:56

2M ago34:56

34:56

This week, Paul celebrates his beloved Philadelphia Eagles who dominated on their path to becoming Super Bowl champions. Next, Paul and Mesh discuss earnings announcements from some of the biggest tech and media companies. Finally, Paul updates us on some dissension within the college athlete ranks as the House v. NCAA settlement approaches its Apr…

1
Insight, Innovation and Inclusive Leadership- The New Business Success Formula 29:44

3M ago29:44

29:44

The discussion this week argues that deep customer insights, meaningful innovation, and inclusive leadership are crucial for business success in 2025. It supports this claim with data from McKinsey, PwC, BCG, and Deloitte, showcasing how companies effectively integrating these three elements significantly outperform their competitors. The discussio…

1
406. Sundance, Streaming Rankings, and Paramount Update 33:27

3M ago33:27

33:27

This week, Paul and Mesh recap some of the winners of the 2025 Sundance Film Festival and ponder whether it can remain in Park City, UT. Next, they break down the ranking of the various SVOD and FAST platforms based on Nielsen viewership data. Finally, they discuss the efforts of Skydance and Paramount to clear regulatory hurdles around the long-aw…

1
405. Oscar Noms; Baldoni's Complaint; South Park Suit advances 34:50

3M ago34:50

34:50

Paul and Mesh start with a quick review of the 2025 Oscar nominations and celebrate Netflix's 16 selections. Next, they provide an update on the Baldoni v. Lively lawsuit as Justin Baldoni's complaint has been released. Finally, they update another major lawsuit as WBD's case against Paramount for breach of an exclusive South Park license survived …

1
AI Marketing Strategies_ Success & Transformation 29:10

3M ago29:10

29:10

This episode of Marketing Deep Dives by Denyse examines why many consumer packaged goods (CPG) companies' AI marketing strategies underperform despite significant AI market growth. It highlights several common failures, such as relying on single AI tools, outdated measurement methods, and static segmentation, providing real-world examples of succes…

1
404. Goldwyn Harper Interview: How Television Broke College Sports 40:54

3M ago40:54

40:54

This week, Paul interviews television and sports executive, Goldwyn Harper, a West Point graduate and life-long sports fan who is currently a distribution executive at a Regional Sports Network and was previously at both DISH and the NFL prior to a short stint at the Orange Bowl. He shares his deep knowledge of both television and sports to analyze…

1
403. LA Fires Hit Entertainment Industry; Venu Sports Shuttered 41:41

3M ago41:41

41:41

This week, Paul and Mesh discuss the fires that have devastated parts of Los Angeles, including neighborhoods which were home to many stars in the entertainment industry. Next, they discuss the abrupt end of Venu sports, the JV among Disney, WBD and Fox which was shuttered before it ever launched. Finally, they discuss incoming FCC chairman Brendan…

1
Top 10 CPG Blog Posts on Customer Centricity for 2024 26:56

3M ago26:56

26:56

This is a discussion about C3Centricity's 2024 CPG blog post roundup. It highlights the most popular articles on consumer centricity. The top ten posts cover various aspects, including strategic change management, emotional intelligence in business, consumer delight, insight development, and measuring consumer experience. Several articles also addr…

1
402. Hollywood Drama: Jolie-Pitt divorce and Blake Lively v. Justin Baldoni 37:59

4M ago37:59

37:59

This week, Paul and Mesh share their New Year's resolutions before digging into two very high-profile and drama-filled disputes among Hollywood A-listers. First, they recap the 8-year divorce battle between Angelina Jolie and Brad Pitt which was finally resolved in the last days of 2024. Next, they recap the It Ends with Us scandal involving actor/…

1
Why Hyper-Personalisation Matters in Delighting Your Consumers 17:22

4M ago17:22

17:22

The episode examines hyper-personalization in marketing, a strategy using AI and real-time data to create highly individualized customer experiences. The discussion highlights the importance of this approach for building brand loyalty, boosting sales, and differentiating in competitive markets. Denyse shares numerous examples from various companies…

1
Breaking The Glass Ceiling 7 Truths Smart Women Need To Know 27:55

4M ago27:55

27:55

The episode explores hyper-personalisation, a marketing strategy using AI and real-time data to create highly individualised consumer experiences. It details how this approach builds customer loyalty, boosts sales, and strengthens brand differentiation through tailored product recommendations and interactions across various touchpoints. The importa…

1
401. Third Annual Paulies 42:30

4M ago42:30

42:30

This episode, Paul and Mesh look back on 2024 with the third annual Paulies. Paul and Mesh will award: Best Picture, Best Box Office Performance, Best TV Show, Best Streamer, Most Interesting Lawsuit/Legal Case, and Best BCP Topic of 2024. Tune to reflect on an amazing year in the world of technology, media, sports and entertainment. Happy new year…

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348. New FTC Chair, Award Season Starts, and Jay-Z Accused 30:49

4M ago30:49

30:49

This week, Paul and Mesh start off by discussing Andrew Ferguson, the next FTC chair, and how his approach may differ from Lena Kahn’s anti-competitive, pro-consumer approach. Next, they recap the Golden Globe and Critics Choice Award nominations. Finally, they discuss Jay-Z being implicated in a civil lawsuit which now accuses both Diddy and Jay-Z…

1
Five Brilliant Ideas For Insight Development 12:43

4M ago12:43

12:43

This episode presents five key strategies for enhancing insight development in marketing. It emphasises that insights rarely result from singular market research studies but require integrating diverse data and information. The process necessitates focusing on consumers' desired behavioural or attitudinal shifts, often involving emotional connectio…

1
The 5 Rules Of Customer Observation 18:04

4M ago18:04

18:04

This episode of Marketing Deep Dives by Denyse emphasises the importance of direct customer observation for businesses seeking to improve understanding. It highlights the shortcomings of traditional market research and advocates for regular, informal interactions with customers. The discussion details five key rules for effective observation: atten…

1
Customer - First Strategies Lessons From Swiss Police 11:21

4M ago11:21

11:21

The episode uses Swiss police speed cameras as a case study to illustrate the benefits of a customer-first strategy. It contrasts the negative customer experience of traditional speed cameras (permanent, temporary, and laser) with the positive response to cameras providing immediate feedback, like a smiley face for drivers under the speed limit. De…

1
Brand Portfolio Management 5 Secrets To Success 13:40

4M ago13:40

13:40

The episode discusses brand portfolio management, arguing that fewer, well-chosen variants lead to greater success. It challenges the common belief that more choices benefit consumers, citing research indicating that excessive options can hinder purchasing decisions. Denyse uses examples of successful global brands to illustrate the benefits of foc…

1
The 7 Ps Of Customer Service Excellence 20:56

5M ago20:56

20:56

This episode examines the qualities of excellent customer service, using a personal anecdote from Denyse about a positive experience she had with a cable company.It represents the ideal "7 Ps" of customer service excellence: Private, Patient, Polite, Perceptive, Professional, Pragmatic, and Perseverant. Denyse contrasts this positive experience wit…

1
Seven Leadership Lessons For Quantum Growth 17:29

5M ago17:29

17:29

This episode offers seven leadership principles drawn from Denyse's experiences, including continuous learning, seeking help, practising diligently, thorough preparation, embracing mistakes, honesty, and considering diverse customer groups. To illustrate these points, Denyse shares personal anecdotes, such as recording an audiobook. A bonus eighth …

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347. Thanksgiving Box Office Crushes and Future AI Creator Payouts? 34:48

5M ago34:48

34:48

This week, Paul and Mesh are back at it after a week off for Thanksgiving. They first recap the best Thanksgiving weekend in history for movie theaters (hint Moana 2 shattered records and expectations). Next, they discuss the increased demand for realty TV co-productions. Finally, they look forward to a creator-AI equilibrium where artists can get …

1
Top 2025 Consumer Trends For CPG 16:50

5M ago16:50

16:50

This episode discusses five key consumer trends predicted to shape the consumer packaged goods (CPG) industry in 2025.They include: - ultra-personalization - digital engagement - sustainability - wellness - authentic brand purpose. The lively discussion examines each trend, providing examples of successful brand implementations and actionable strat…

1
Customer Journey Mapping Failures 14:15

5M ago14:15

14:15

This episode recounts Denyse's negative customer experience with the Hilton hotel group, illustrating failures in their customer journey mapping. Three key lessons are developed out of this experience: 1. The need to integrate all customer touchpoints2. The importance of adequately addressing and resolving mistakes3. Follow-up is necessary to ensur…

1
Six Essentials Of A Customer - First Strategy 17:00

5M ago17:00

17:00

This episode presents six essential components of a customer-first strategy applicable across various industries, focusing mainly on hospitality and consumer packaged goods (CPG). Denyse's core argument emphasises shifting from a return on investment (ROI) model to prioritising customer engagement and building relationships, even with potential fut…

1
9 Essentials Of A Great Website 14:39

5M ago14:39

14:39

This episode presents nine essential elements for creating a customer-centric website that thrives online. Emphasis is placed on prioritising customer needs, from intuitive site structure and easy contact options to comprehensive product details and engaging content. Denyse advocates for transparency, security, and a responsive design across multip…

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Seven Reasons Customer - First Strategies Fail 13:10

5M ago13:10

13:10

This episode outlines seven common reasons companies fail to implement a customer-first strategy successfully. Lack of executive leadership and company-wide buy-in are highlighted as critical failures. Denyse emphasises the need for clear roles and responsibilities, visible leadership, and an understanding that a customer-first approach is an ongoi…

1
Igniting Customer - First Culture: A 7 - Step Roadmap for CPG 19:47

5M ago19:47

19:47

This episode presents a seven-step roadmap for executive teams to implement a customer-first strategy successfully. The core message emphasises clear communication of the new vision, leading by example, aligning company processes, embedding customer feedback into decision-making, providing employee training and resources, rewarding customer-centric…

1
Customer - First Strategy: The Best Business Investment 15:02

5M ago15:02

15:02

This episode argues that prioritising customer needs is a company's best business investment. Numerous studies demonstrate a strong correlation between a customer-first approach and improved key performance indicators, including increased customer loyalty, lifetime value, advocacy, higher financial returns, and employee satisfaction. Successfully i…

1
AI and ML in Digital Marketing 10:20

5M ago10:20

10:20

Artificial intelligence (AI) and machine learning (ML) are transforming digital marketing, offering solutions for various customer needs but also presenting challenges. This episode of Deep Dives by Denyse explores how AI and ML impact communication, particularly with younger generations who prefer voice-activated assistants, necessitating a shift …

1
Customer-First Strategies for Post-Pandemic Success 10:49

5M ago10:49

10:49

This episode argues that a customer-first strategy is crucial for business success in the post-pandemic era. It highlights the increased importance of customer connection and engagement, driven by consumers' higher digital media consumption and a greater sharing of experiences online. The discussion shares statistics demonstrating the strong correl…

1
Quantum Customer Centricity A New CX Model 26:01

5M ago26:01

26:01

This episode of Marketing DEEP DIVES by DENYSE promotes Quantum Customer Centricity (QC2™), a new customer experience model. During the discussion, Denyse argues that traditional customer experience (CX) models need to be revised because they are focused too narrowly on customer service and fail to integrate a holistic view of the customer across t…

1
Actionable Insights: Overcoming Data Integration Challenges - 2 20:17

5M ago20:17

20:17

This episode of Marketing DEEP DIVES by DENYSE explores the challenges and solutions of developing actionable insights from data. Denyse defines actionable insights as statements impacting customer attitudes and/or behaviours based on human truths, and she provides several brand examples to illustrate them. She then details ten common obstacles to …

1
Emotional Intelligence Driving Business Growth 15:31

5M ago15:31

15:31

This episode emphasises the crucial role of emotional intelligence (EQ) in boosting business growth. The discussion explains EQ's four key components—self-awareness, self-management, social awareness, and relationship management—and details how these contribute to improved customer relationships, employee engagement, effective leadership, and enhan…

1
Customer - First Strategies For Leaders 13:48

5M ago13:48

13:48

This episode focuses on implementing a customer-first strategy within an organisation. The discussion defines customer centricity, explains its importance for business success, and provides seven actionable steps for leaders to adopt this strategy. These steps include gaining a deep understanding of customers, fostering a customer-focused culture, …

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Customer - First Strategies Advantages & Disadvantages 19:29

5M ago19:29

19:29

This episode of Marketing Deep Dives by Denyse explores the advantages and disadvantages of implementing a customer-first business strategy. Advantages include improved customer satisfaction, increased sales, enhanced brand reputation, and better decision-making, illustrated through examples like Amazon, Apple, and Zappos. However, disadvantages in…

1
Customer - Centric Strategies: A Comprehensive Guide 16:02

5M ago16:02

16:02

This episode provides a guide to implementing a customer-first business strategy. It explains a customer-first strategy, why it's important in today's competitive market, and how to implement it successfully. The guide also covers measuring the strategy's success, building a customer-centric culture, and ensuring long-term sustainability. Finally, …

Podcasts Worth a Listen

Marketing Deep Dives By Denyse Podcasts

Podcasts Worth a Listen