Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the industry's trends, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand i ...
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Seven Reasons Customer - First Strategies Fail
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Manage episode 454315999 series 1270428
Content provided by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This episode outlines seven common reasons companies fail to implement a customer-first strategy successfully. Lack of executive leadership and company-wide buy-in are highlighted as critical failures. Denyse emphasises the need for clear roles and responsibilities, visible leadership, and an understanding that a customer-first approach is an ongoing process, not a one-time project. Furthermore, she stresses that the significant potential for increased profitability and customer retention outweighs the perceived high cost of implementation. Finally, Denyse encourages companies to overcome these obstacles to achieve greater success and profitability.
…
continue reading
95 episodes
MP3•Episode home
Manage episode 454315999 series 1270428
Content provided by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This episode outlines seven common reasons companies fail to implement a customer-first strategy successfully. Lack of executive leadership and company-wide buy-in are highlighted as critical failures. Denyse emphasises the need for clear roles and responsibilities, visible leadership, and an understanding that a customer-first approach is an ongoing process, not a one-time project. Furthermore, she stresses that the significant potential for increased profitability and customer retention outweighs the perceived high cost of implementation. Finally, Denyse encourages companies to overcome these obstacles to achieve greater success and profitability.
…
continue reading
95 episodes
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