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Six Essentials Of A Customer - First Strategy

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Manage episode 454321025 series 1270428
Content provided by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This episode presents six essential components of a customer-first strategy applicable across various industries, focusing mainly on hospitality and consumer packaged goods (CPG). Denyse's core argument emphasises shifting from a return on investment (ROI) model to prioritising customer engagement and building relationships, even with potential future customers. She suggests leveraging user-generated content, prioritising value over price, fostering innovation and partnerships, understanding that loyalty is constantly earned, and facilitating open dialogue with customers via multiple channels. Denyse encourages proactive engagement and rapid response to customer needs to ensure sustained growth and customer satisfaction. She concludes with a call to action, encouraging readers to explore Denye's services and resources.
  continue reading

95 episodes

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iconShare
 
Manage episode 454321025 series 1270428
Content provided by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This episode presents six essential components of a customer-first strategy applicable across various industries, focusing mainly on hospitality and consumer packaged goods (CPG). Denyse's core argument emphasises shifting from a return on investment (ROI) model to prioritising customer engagement and building relationships, even with potential future customers. She suggests leveraging user-generated content, prioritising value over price, fostering innovation and partnerships, understanding that loyalty is constantly earned, and facilitating open dialogue with customers via multiple channels. Denyse encourages proactive engagement and rapid response to customer needs to ensure sustained growth and customer satisfaction. She concludes with a call to action, encouraging readers to explore Denye's services and resources.
  continue reading

95 episodes

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