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How Mid-Sized Companies Outsmart Giants: Learning from Tech and CPG Success Stories

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Manage episode 474917604 series 1270428
Content provided by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This podcast discussion argues that mid-sized companies can achieve remarkable success by strategically outmaneuvering industry giants, despite having fewer resources. It substantiates this claim by presenting compelling case studies from both the technology and consumer packaged goods sectors, such as Stripe, Zoom, Chobani, and Kind Snacks. The analysis of these examples reveals key winning strategies centered on focusing on specific problems, leveraging new technologies, creating new categories, building authentic connections, and maintaining quality during growth. The session serves as an implementation guide, offering practical steps and success metrics for mid-sized companies aiming to not just compete, but to truly outperform their larger rivals by prioritizing agility, focus, and customer understanding.
  continue reading

95 episodes

Artwork
iconShare
 
Manage episode 474917604 series 1270428
Content provided by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This podcast discussion argues that mid-sized companies can achieve remarkable success by strategically outmaneuvering industry giants, despite having fewer resources. It substantiates this claim by presenting compelling case studies from both the technology and consumer packaged goods sectors, such as Stripe, Zoom, Chobani, and Kind Snacks. The analysis of these examples reveals key winning strategies centered on focusing on specific problems, leveraging new technologies, creating new categories, building authentic connections, and maintaining quality during growth. The session serves as an implementation guide, offering practical steps and success metrics for mid-sized companies aiming to not just compete, but to truly outperform their larger rivals by prioritizing agility, focus, and customer understanding.
  continue reading

95 episodes

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