Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the industry's trends, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand i ...
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Quantum Customer Centricity A New CX Model
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Manage episode 453932271 series 1270428
Content provided by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This episode of Marketing DEEP DIVES by DENYSE promotes Quantum Customer Centricity (QC2™), a new customer experience model. During the discussion, Denyse argues that traditional customer experience (CX) models need to be revised because they are focused too narrowly on customer service and fail to integrate a holistic view of the customer across the entire organisation. Her QC2™ model emphasises a multi-dimensional approach, integrating the customer, company, brands, and processes, aiming for quantum growth through small, targeted changes. Denyse highlights the benefits of QC2™, including increased revenue, cost savings, and improved employee engagement. She also introduces her CATSIGHT™ methodology for maximising information ROI (return on investment), which supports the QC2™ framework.
…
continue reading
95 episodes
MP3•Episode home
Manage episode 453932271 series 1270428
Content provided by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This episode of Marketing DEEP DIVES by DENYSE promotes Quantum Customer Centricity (QC2™), a new customer experience model. During the discussion, Denyse argues that traditional customer experience (CX) models need to be revised because they are focused too narrowly on customer service and fail to integrate a holistic view of the customer across the entire organisation. Her QC2™ model emphasises a multi-dimensional approach, integrating the customer, company, brands, and processes, aiming for quantum growth through small, targeted changes. Denyse highlights the benefits of QC2™, including increased revenue, cost savings, and improved employee engagement. She also introduces her CATSIGHT™ methodology for maximising information ROI (return on investment), which supports the QC2™ framework.
…
continue reading
95 episodes
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