Harmony Anderson, Head of Marketing and Growth Product at superhuman, breaks down why moving fast (and strategically) matters more than playing it safe, especially in high-growth startups. We dig into what it really takes to scale from $20M to $200M ARR, how to enter the enterprise market without abandoning your early adopters, and why traditional attribution models are falling behind in the age of AI and influencers.
If you're navigating go-to-market pivots, building modern marketing infrastructure, or just trying to avoid another forgettable brand campaign — this episode is packed with insights. And congratulations to the Superhuman team for being acquired by Grammarly!

Key Moments:

00:00 Harmony Anderson on Moving Upmarket and Scaling

01:35 Welcome to Marketing Trends

02:05 Harmony Anderson’s Career Journey

08:33 Fast-Paced Marketing Strategies

13:20 Navigating the Dark Funnel

15:59 Balancing Brand and Attribution

16:47 The Role of Influencers in Modern Marketing

19:27 Positioning in the AI Market

24:41 Moving Up Market: Challenges and Strategies

35:06 Vision Setting and Company Evolution

36:11 Superhuman's Ambitious Roadmap

37:02 Unified Productivity and AI Integration

39:33 Lessons of Failure and Success

44:18 Scaling Operations for Rapid Growth

48:09 Innovative Tools and Tech Stack

51:13 AI in Content Creation and Marketing

56:02 The Resurgence of Webinars

01:02:14 Superhuman for Startups Program

01:04:24 Conclusion and Final Thoughts

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.