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Are your blog posts actually helping you get found online and attract new clients to your practice?

In this episode of Marketing Your Private Practice, Kathy Colaiacovo shares the 10 essential elements every blog post needs to work as part of your marketing system. Most practice owners spend time writing helpful content but unknowingly miss key components that could help their blog do more than sit quietly on a website.

You'll learn the single most overlooked element in private practice blog writing - and how adding it can turn casual readers into email subscribers, consult bookings, or even paying clients. Kathy also explains why simply writing a helpful article isn't enough if it's not optimized for search engines and structured for easy reading. And she reveals the one quiet strategy that can help your blog content sell your services without sounding salesy.

Whether you're writing your first blog post or have dozens on your site already, this episode will help you spot what's missing and make small changes that lead to better results.

If you want your blogs to actually bring in traffic, trust, and clients - you’ll want to listen in.

Plus, don’t forget to grab the free 10-Point Blog Optimization Checklist mentioned in the episode to apply everything you hear.

Listen now and start turning your blog into a lead-generating tool for your practice.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/158, including the free copy of the checklist that goes with this lesson.

Free checklist - https://academy.pepperitmarketing.com/blogchecklist
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~ Thanks for Listening!

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162 episodes