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2025 social media landscape for brands trying to implement AI

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Manage episode 485232197 series 2987639
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this lightning round episode of the MarTech Podcast, host Benjamin Shapiro is joined by Matthew McGrory, Co-founder and CEO of Arwen AI, to break down the rapidly evolving role of artificial intelligence in social media marketing. Matthew describes the 2025 social media landscape as “fractured,” pointing to the overwhelming array of AI tools and niche use cases emerging across the industry. They discuss the challenges brands face in choosing the right solutions amidst a crowded market, the slow adaptation of large enterprises, and the opportunities startups have to deliver agile, targeted technologies. Listeners will gain insights into how fragmentation in AI and social media platforms can lead to both innovation and decision fatigue—and why flexibility and niche specialization are key for modern marketers.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

2256 episodes

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iconShare
 
Manage episode 485232197 series 2987639
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this lightning round episode of the MarTech Podcast, host Benjamin Shapiro is joined by Matthew McGrory, Co-founder and CEO of Arwen AI, to break down the rapidly evolving role of artificial intelligence in social media marketing. Matthew describes the 2025 social media landscape as “fractured,” pointing to the overwhelming array of AI tools and niche use cases emerging across the industry. They discuss the challenges brands face in choosing the right solutions amidst a crowded market, the slow adaptation of large enterprises, and the opportunities startups have to deliver agile, targeted technologies. Listeners will gain insights into how fragmentation in AI and social media platforms can lead to both innovation and decision fatigue—and why flexibility and niche specialization are key for modern marketers.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

2256 episodes

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