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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Does contextual targeting actually outperform audience-based approaches?
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 493305099 series 2137506
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Privacy-friendly targeting is reshaping digital advertising. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise in developing technologies that preserve privacy while delivering performance. He explains how behavioral targeting can outperform contextual approaches when implemented with privacy-preserving methods, and why first-party data remains a valuable behavioral goldmine without compromising user privacy.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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