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Should your C-Suite learn to use AI before your employees?
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Should C-suite or employees lead AI adoption? Joyce Gordon, Head of AI at Amperity, explains why both leadership and frontline staff must understand AI capabilities for organizational success. She discusses how executives should provide guidance on appropriate AI use while empowering individual contributors who best understand specific use cases. Gordon shares strategies for balancing top-down direction with bottom-up implementation to transform customer experience through unified data and AI personalization.
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