In this episode, we dive deep into how marketing bias can undermine your local marketing efforts and overall marketing strategy. Many small business owners create marketing campaigns based on their own daily habits and preferences, but this approach often leads to missed opportunities and weak results. We discuss why you are not your customer, how your target audience consumes local marketing differently than you, and why relying solely on personal assumptions can limit your success. You'll learn practical strategies for stepping out of your marketing bubble by analyzing real customer behavior and using data-driven insights to build more effective campaigns. This episode is designed to help you identify blind spots in your marketing approach and provide a solid framework for stronger, results-driven local marketing decisions.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we'll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don't work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.