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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of Mastering Local Marketing, Matt breaks down one of the most misunderstood topics in business. When should you rebrand? Most small and medium sized companies do not realize that a brand is not their logo. A brand is the promise customers believe you will keep and the story that shapes their expectations. Matt explains how businesses often grow, add new products, or attract new customer groups, but fail to update their identity to match the shift. Using real examples like Dunkin Donuts shortening its name to Dunkin, Matt shows how a rebrand becomes necessary when the old brand no longer reflects the current business. You will learn The Brand Evolution Formula, a strategic and simple process that helps you evaluate who you are today, understand who you serve now, audit your existing brand, and build a new story before touching the visuals. This episode will help you decide when a rebrand is right for your business and how to do it with clarity.
HAVE A SHOW IDEA?
Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we'll add it to our future episodes.
Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.
Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don't work.
Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.
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