Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The Art (and Data) of Choosing the Right Influencers
MP3•Episode home
Manage episode 485200744 series 1420591
Content provided by Fohr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fohr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Welcome to Negronis with Nord. Today, James answers a listener question of “How does Fohr pick creators for a campaign?”, talks about best practices for shooting your shot to work with a brand, and gives a little recap on Fohr’s annual Black Tie Party and first-ever #FohrConference.
00:00 - Intro
00:42 - View Question | Fohr’s Influencer Selection Process
04:25 - Best Way to Get Brands to Work With You
07:06 - Cold Outreach Case Study | Gnome Life on Tumblr
09:25 - Fohr Conference and Black Tie Party Recap
10:07 - Client FAQ No. 1 | Re-targeting Your Audience
11:49 - Outro & Credits
Make sure you’re following Fohr on Instagram and LinkedIn to see clips from the Fohr Conference!
Follow Fohr on instagram: https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email [email protected]
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About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
Cheers, and thanks for listening.
…
continue reading
00:00 - Intro
00:42 - View Question | Fohr’s Influencer Selection Process
04:25 - Best Way to Get Brands to Work With You
07:06 - Cold Outreach Case Study | Gnome Life on Tumblr
09:25 - Fohr Conference and Black Tie Party Recap
10:07 - Client FAQ No. 1 | Re-targeting Your Audience
11:49 - Outro & Credits
Make sure you’re following Fohr on Instagram and LinkedIn to see clips from the Fohr Conference!
Follow Fohr on instagram: https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email [email protected]
----
About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
Cheers, and thanks for listening.
312 episodes
MP3•Episode home
Manage episode 485200744 series 1420591
Content provided by Fohr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fohr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Welcome to Negronis with Nord. Today, James answers a listener question of “How does Fohr pick creators for a campaign?”, talks about best practices for shooting your shot to work with a brand, and gives a little recap on Fohr’s annual Black Tie Party and first-ever #FohrConference.
00:00 - Intro
00:42 - View Question | Fohr’s Influencer Selection Process
04:25 - Best Way to Get Brands to Work With You
07:06 - Cold Outreach Case Study | Gnome Life on Tumblr
09:25 - Fohr Conference and Black Tie Party Recap
10:07 - Client FAQ No. 1 | Re-targeting Your Audience
11:49 - Outro & Credits
Make sure you’re following Fohr on Instagram and LinkedIn to see clips from the Fohr Conference!
Follow Fohr on instagram: https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email [email protected]
----
About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
Cheers, and thanks for listening.
…
continue reading
00:00 - Intro
00:42 - View Question | Fohr’s Influencer Selection Process
04:25 - Best Way to Get Brands to Work With You
07:06 - Cold Outreach Case Study | Gnome Life on Tumblr
09:25 - Fohr Conference and Black Tie Party Recap
10:07 - Client FAQ No. 1 | Re-targeting Your Audience
11:49 - Outro & Credits
Make sure you’re following Fohr on Instagram and LinkedIn to see clips from the Fohr Conference!
Follow Fohr on instagram: https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email [email protected]
----
About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
Cheers, and thanks for listening.
312 episodes
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