Phil Treagus-Evans is the CEO and co-founder of Giraffe Social, a human-first marketing agency that's challenging the traditional agency model. He's also the bestselling author of Human-First Marketing: The Art of Being Seen, Trusted, and Remembered - a book born from years of helping brands connect with real people in a digital world that often forgets we're human.Neil and Phil discuss how have we lost our way in marketing and social media especially and question that with AI, is it going to get even worse? They discuss reconnecting with human customers, the problem with traditional marketing funnels, and building trust in a sceptical world.Importantly there are some What Next Steps that marketers and business owners can take.Connect with Phil Treagus-Evans http://philtreagusevans.co.uk/If you enjoyed this episode, subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887