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Stakeholders and Marketing Responsibility
Manage episode 473287403 series 1947256
Stakeholders and Marketing Responsibility: The New PESTEL Approach"Rethinking Stakeholder Engagement through Ethical and Sustainable Frameworks"This webinar explores how businesses can redefine stakeholder engagement using a fresh, ethically driven PESTEL framework. We’ll discuss how marketing responsibility extends beyond customers, influencing policy, economics, social justice, technology, environmental stewardship, and legal compliance. With real-world examples, we’ll uncover how brands can balance commercial goals with societal impact.More webinars like this at Cambridge Marketing College http://marketingcollege.com/events
546 episodes
Manage episode 473287403 series 1947256
Stakeholders and Marketing Responsibility: The New PESTEL Approach"Rethinking Stakeholder Engagement through Ethical and Sustainable Frameworks"This webinar explores how businesses can redefine stakeholder engagement using a fresh, ethically driven PESTEL framework. We’ll discuss how marketing responsibility extends beyond customers, influencing policy, economics, social justice, technology, environmental stewardship, and legal compliance. With real-world examples, we’ll uncover how brands can balance commercial goals with societal impact.More webinars like this at Cambridge Marketing College http://marketingcollege.com/events
546 episodes
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