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Supercharging Product Narratives, with Alexandra Petruchenya

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Manage episode 488035384 series 1947256
Content provided by Neil Wilkins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Neil Wilkins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Alex Petruchenya is a GTM & product-marketing leader who turns complex AI healthtech ideas into market wins. She’s led major product launches, built competitive-intel engines, and crafted positioning and messaging that drive sales and user adoption in crowded markets. Alex arms listeners with battle-tested frameworks for building and scaling PMM, launch planning, crisp differentiation, and competitive analysis, so their own products stand out even in the toughest categories.

Neil and Alex discuss how storytelling can break down barriers in marketing technical products, especially in tech and B2B environments when complexity typically rules. This will prepare your marketing content not only for today's customer success but for tommorow's attractiveness to AI search, when agents are acting on our behalf.

Connect with Alex on Linkedin or visit her substack https://alexpetruchenya.substack.com/

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

  continue reading

558 episodes

Artwork
iconShare
 
Manage episode 488035384 series 1947256
Content provided by Neil Wilkins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Neil Wilkins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Alex Petruchenya is a GTM & product-marketing leader who turns complex AI healthtech ideas into market wins. She’s led major product launches, built competitive-intel engines, and crafted positioning and messaging that drive sales and user adoption in crowded markets. Alex arms listeners with battle-tested frameworks for building and scaling PMM, launch planning, crisp differentiation, and competitive analysis, so their own products stand out even in the toughest categories.

Neil and Alex discuss how storytelling can break down barriers in marketing technical products, especially in tech and B2B environments when complexity typically rules. This will prepare your marketing content not only for today's customer success but for tommorow's attractiveness to AI search, when agents are acting on our behalf.

Connect with Alex on Linkedin or visit her substack https://alexpetruchenya.substack.com/

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

  continue reading

558 episodes

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