The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.

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“Stop wasting time picking the ‘perfect’ newsletter tool. Just start publishing. You can always switch later." — Dylan

We're breaking down the most common mistakes newsletter creators make in the early days — from obsessing over tools and automations to focusing on viral growth too soon.

We are challenging the conventional “how to start a newsletter” checklists floating around online (and even ChatGPT’s advice), showing how little you actually need to start. And why over-planning, over-designing, and over-automating are the real growth killers.

If you’ve been “getting ready” to launch for months, this episode will hopefully convince you to just start.

KEY TAKEAWAYS

• Why most creators waste weeks setting up automations they don’t even need
• Why you don't need a welcome sequence at first
• How Chenell recommends for getting your first 10 subscribers without a landing page
• The one tool mistake that can cost you hundreds of dollars—and zero new readers
• Whether or not you should invest in paid ads for early growth
• Why planning your “perfect” newsletter launch might actually be procrastination in disguise
• Why tracking analytics in the beginning doesn't matter (and what to track instead)
• Why chasing virality before you’re ready can backfire hard
• How to use early replies and feedback to shape your newsletter direction
• The mindset shift that separates stuck creators from those who actually hit send

LINKS MENTIONED

• Tom Alder's GIR Deep Dive
• The Obvious Choice by Jonathan Goodman
• Dylan's 'Resend To Unopens' Experiment & Article
• Get Chenell's brand-new offering for newsletter creators: The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.
• Want your newsletter roasted? Submit it here.
• Ask us a question or submit a podcast topic idea: growthinreverse.com/questions
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Substack
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

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