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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.
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“Creators overinvest in subscriber count and under-invest in content quality.” — Chenell Basilio
We went live on YouTube for the first time and opened up the floor for a full creator Q&A session!
In this session, we answered audience questions about newsletters, growth, ROI, lead magnets, AI in email, overcoming writing fears, and building creator businesses that last.
QUESTIONS WE ANSWERED
These are the questions we tackled during the livestream, pulled straight from the transcript:
- Do newsletter writers need to have a podcast and/or YouTube channel to succeed?
- Should creators focus on one platform first, or spread across multiple?
- What’s was our ROI and ROF (Return on Fun) of running a podcast for a year?
- What were the biggest benefits of podcasting this year?
- What would we do differently if we were starting the podcast in 2026?
- Which part of our podcast workflow will we stop doing (or want to stop)?
- How do subject lines affect open rates for new vs. long-time subscribers?
- What’s one thing newsletter creators over-invest in?
- What’s one thing newsletter creators under-invest in?
- What is the most important metric you track in your ESP?
- What metrics matter more than open rate?
- How are AI features in Apple Mail and Gmail changing how people interact with newsletters?
- ...and more!
LINKS MENTIONED
- GrowthInReverse.com
- GrowthCurrency.net
- Join a community for newsletter creators: Growth In Reverse Pro
- Get The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.
- Want your newsletter roasted? Submit it here.
- Ask us a question or submit a podcast topic idea: growthinreverse.com/questions
- Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/
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Subscribe & Leave a Review:
If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!
Music from #Uppbeat:
https://uppbeat.io/t/21-on-the-block/i-know
License code: 1XP9IRXHPZSBPGMM
59 episodes
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