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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.
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“If you’re not exceptional at one of the Big 3 — it’s impossible to build a content business.” — Dylan quoting Matt McGarry
We're sharing the biggest stories, trends, and lessons from the newsletter space over the past few weeks.
From Bari Weiss’s $150M Substack newsletter sale to gamified engagement strategies and the rise of YouTube as the new discovery channel, we're unpacking what these moves mean for creators and operators running newsletters today.
KEY TAKEAWAYS
- What the $150M acquisition of Bari Weiss's The Free Press proves about newsletters.
- How creators can reverse-engineer their dream roles or acquisition partners.
- The game that The Assist launched to boost engagement & reader affinity.
- What LinkedIn’s games can teach creators about streaks, competition, and retention loops.
- A referral program so smart it practically funds itself.
- The "Big 3 Media Strategy” that should reshape your content marketing.
- The #1 fear that's holding back most newsletter creators.
LINKS MENTIONED
- The Free Press by Barri Weiss
- News: CBS parent company Paramount Skydance buys The Free Press
- Workle by The Assist newsletter
- The Dink Deep Dive (via GIR)
- The "Big 3 Media Platforms" article via Matt McGarry
- Get Chenell's brand-new offering for newsletter creators: The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.
- Want your newsletter roasted? Submit it here.
- Ask us a question or submit a podcast topic idea: growthinreverse.com/questions
- Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/
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