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It's Not Rocket Science - Outsmart Big CPG with Simple Retail Media Tips

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Manage episode 450165365 series 3562311
Content provided by nombase.com and BevNET Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by nombase.com and BevNET Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Sven Alwerud, founder of Celerity CPG, and Sarah Gordon, VP of Marketing at Evergreen, share their tried-and-true tactics for leveraging retail media to boost product velocity. Find out how advertising directly on retailer websites and apps can empower you to compete with big CPG on an emerging brand's budget. We'll discuss how to set up high-ROI campaigns, target the right keywords and audiences, allocate your budget wisely, and use retailer-specific tricks to help you succeed on the shelf.

  continue reading

78 episodes

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iconShare
 
Manage episode 450165365 series 3562311
Content provided by nombase.com and BevNET Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by nombase.com and BevNET Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Sven Alwerud, founder of Celerity CPG, and Sarah Gordon, VP of Marketing at Evergreen, share their tried-and-true tactics for leveraging retail media to boost product velocity. Find out how advertising directly on retailer websites and apps can empower you to compete with big CPG on an emerging brand's budget. We'll discuss how to set up high-ROI campaigns, target the right keywords and audiences, allocate your budget wisely, and use retailer-specific tricks to help you succeed on the shelf.

  continue reading

78 episodes

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